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Kendall Jenner Teams Up with TRIP as Global Ambassador

In a move that has captured attention in the beverage industry, Kendall Jenner, the internationally acclaimed model and entrepreneur, has officially joined forces with TRIP, the world’s foremost brand specializing in calming drinks. Announced on September 8, 2026, this partnership will see Jenner becoming the face of TRIP's exciting new global campaign, embodying the brand's message of finding calm amidst everyday chaos.

Kendall's Connection to TRIP
As a long-time admirer of TRIP, Kendall expressed her enthusiasm for the beverage, stating, "I've been obsessed with TRIP for a while — the product is incredible, and I've always loved how elevated and intentional the brand feels." With an eye for quality and a passion for wellness, she has championed TRIP as her go-to product for maintaining balance in the hectic world of modern living. In her own words, the drinks not only provide a delightful taste but also serve as a refreshing retreat from daily stressors.

The Birth of TRIP

Founded in 2019 by the husband-and-wife duo, Olivia Ferdi and Daniel Khoury, TRIP was born out of a profound personal experience. After Daniel underwent knee surgery weeks before their wedding, they discovered the soothing effects of magnesium and botanicals, which paved the way for launching TRIP. Their goal was clear: to help individuals discover moments of calm in their busy lives.

Innovative Product Offering

TRIP stands out in the beverage market with its unique offering of low-calorie, calming sparkling drinks that are infused with magnesium and a blend of calming botanicals. This innovative “calm in a can” concept has resonated deeply with consumers seeking healthier lifestyle choices. TRIP has rapidly gained recognition, establishing itself among the fastest-growing sparkling drink brands in the U.S. in recent years, even becoming a favorite on social media platforms like Instagram and TikTok.

Going viral with more than a billion impressions on these platforms, the brand has emerged as one of the most popular drinks globally on TikTok Shop, indicative of its potent social media presence. The appealing pastel cans and delicious flavors present the product not just as a drink, but as a lifestyle choice, targeting the health-conscious demographic.

Market Presence and Growth

Since launching in retail giants like Target and Whole Foods Market, TRIP has seen impressive growth trajectory, forecasted to reach $200 million in revenue by the end of 2026. This remarkable surge is attributed to the increasing consumer demand for calming beverages, reflecting a broader trend towards mental well-being as a priority in health and wellness markets.

“TRIP has rapidly built a devoted following, launching in cult retail partners,” emphasizes Olivia Ferdi, Co-Founder and CEO. The brand's unique approach and partnership with influential figures like Kendall Jenner are set to further propel its presence in the market.

A Movement toward Well-Being

With Kendall on board, the TRIP campaign encapsulates not only a marketing strategy but a movement towards prioritizing mental health and wellness in daily routines. As consumers increasingly seek ways to navigate the stresses of modern life, TRIP positions itself as a beacon of calm and relaxation. This partnership signifies a pivotal moment in the beverage industry, as brands like TRIP lead the charge in redefining what it means to care for one’s mental health through product offerings.

In a world where stress seems inevitable, TRIP and Kendall Jenner's collaboration invites everyone to pause, breathe, and indulge in a moment of tranquility with every sip of their delightful concoctions. With plans for a significant global campaign rollout, TRIP is set to enhance its brand message and continue its mission of helping people everywhere find calm amid the chaos.