#China #Chery #Wuhu #LEPAS #User Summit

Chery's International User Summit Debuts in 2025

From October 17 to 21, 2025, Chery Group will host its inaugural International User Summit under the theme "CO-CREATE • CO-DEFINE". This event aims to create a global platform for users to participate in product development, communication, and the establishment of innovative ecosystems. A key highlight is LEPAS, a new global brand of energy-efficient vehicles from Chery, which will showcase its vision through product presentations, tech showcases, safety demonstrations, and user engagements.

LEPAS positions itself as the "Preferred Brand for Elegant Mobility", advocating for a lifestyle philosophy embodied in the slogan, "Ignite Your Elegance". After over two decades as China's leading exporter of passenger vehicles, and having reached a user base of 17.44 million worldwide, LEPAS is rapidly gaining traction on the global stage. The brand's initial lineup, spearheaded by the L8 SUV, generated significant attention at the Indonesia International Motor Show, garnering awards for its "leopard aesthetic" design, intelligent features, and practicality.

The 2025 Summit marks a pivotal moment for LEPAS to connect with global users and share its core values. During this event, LEPAS will introduce its Global Elegance Journey, highlighting stops across China where media representatives and users can experience the intelligent off-road capabilities of the L8. Attendees will also witness firsthand the integration of people, vehicle, and environment.

In addition, LEPAS plans to launch its first global boutique designed for ecological co-creation, providing a lifestyle-oriented space that emphasizes participatory approaches. The Summit will also host "LEPAS Day", featuring groundbreaking technologies alongside workshops, test drives, and open safety experiments to affirm the brand's reliability.

Moreover, closely tied to the Summit is the Global Lifestyle Partnership Program, which calls on users and lifestyle creators from five distinct areas—outdoor adventures, home design, fashion, gourmet experiences, and fitness—to co-create 100 scenarios of elegant living. This initiative shifts LEPAS's approach from formal broadcasts to genuine collaborative efforts with users.

Recruitment for this program commenced in September, granting selected partners early access to test drives, exclusive event invitations, and inclusion in the LEPAS Key Opinion Consumer (KOC) network. This Summit not only signifies LEPAS's transition from its initial phase but also heralds a new era defined by user-driven co-creation. By intertwining technology, products, and lifestyle, LEPAS aims to introduce fresh values to the energy-driven mobility market, all rooted in "elegant technology".

Through this event, Chery Group emphasizes its commitment to nurturing a powerful and interconnected community of users who will collectively shape the future of modern transportation. As we look ahead, events like the International User Summit will play a crucial role in establishing new paradigms in the automotive industry, spotlighting innovation driven by user input and collaboration.