Unlocking New Opportunities: Partner's 1,000 Yen Management Fee Campaign for Rental Owners

Partner's New Campaign for Rental Owners

In a significant move to support rental property owners, Partners Corporation, a comprehensive asset management advisory firm based in Tokyo, has launched a special campaign offering an exclusive management fee of just 1,000 yen (excluding tax) for one year. This initiative aims to assist new landlords and those contemplating switching from other management companies. As living costs continue to rise, many owners are hesitant to increase rents due to the fear of losing tenants. Through this campaign, partners hope to provide a much-needed opportunity for owners to experience their “customer-centric management” approach, which boasts an impressive 86% successful rent increase rate and a 99% management contract renewal rate.

Market Context

The recent surge in living costs has prompted a nationwide drive for rent revisions, but many landlords remain paralyzed by concerns about tenant turnover. A survey conducted in May 2025 indicated that only 40% of landlords had raised rents in the past three months, with nearly half admitting they had not done so at all. In response to these challenges, Partners emphasizes its commitment to effective communication with tenants. Instead of unilateral notifications about rent adjustments during lease renewals, the company engages in personal dialogues with each tenant, ensuring their understanding and agreement. This approach not only facilitates a smooth rent increase process but also fosters a strong landlord-tenant relationship.

The Campaign Details

The campaign is set to run from July 14 to October 31, 2025, targeting property owners who register during this period. Participants will benefit from a drastically reduced management fee of only 1,000 yen per month for the first year, down from the standard rate of 3,000 yen. This allows owners to minimize initial expenses while enhancing property profitability and tenant satisfaction. However, it's important to note that if a contract is canceled within a year, the remaining balance of the management fee must be paid.

This campaign covers properties located in the Tokyo, Saitama, Kanagawa, Chiba, Tochigi, Ibaraki, Osaka, and Kyushu regions, making the offer accessible to a wide range of landlords. Interested parties can easily apply via a designated online form. After submission, a representative will connect within two business days to discuss the current property situation and the owner's intentions, leading to the explanations and procedures for creating a management contract.

Partners' Property Management Approach

Partners adopts a management style that prioritizes the interests of both landlords and tenants. Communication goes beyond emails; every aspect, including property guidance and notices, is conveyed through direct conversations to cultivate trust. This diligence has led to high success rates for rent increases—42.2% during contract renewals and 86.5% during tenant turnover in the latter half of 2024 (from November 2024 to April 2025).

In addition to its strong tenant relations, Partners effectively merges technology with human touch. Tasks like electronic contracts and chat communications streamline operations, while a dedicated management team handles customer complaints, ensuring personalized service for each property. Each manager is responsible for about 300 units, allowing for efficient and high-quality management.

Finally, after boosting profitability through rent adjustments, Partners offers complete support for selling properties or reinvesting, ensuring optimization of the landlord's asset portfolio. This comprehensive approach helps landlords navigate the complexities of property management while maintaining strong connections with tenants.

Conclusion

Partners Corporation stands out in the asset management industry by addressing the needs of rental property owners worried about rising costs and tenant retention. The newly launched campaign is more than just a sales tactic; it provides a platform for property owners to evaluate management services meticulously at a fraction of the cost. By focusing on both profitability and tenant satisfaction, Partners is committed to enhancing the long-term value of real estate investments, ensuring owners can enjoy peace of mind in an increasingly complex market.

For more information about the campaign, visit Partners Corporation.