RainFocus Embraces the Future with 'Connecting Journeys' Theme for INSIGHT 2026

RainFocus Unveils Theme for Upcoming INSIGHT 2026

RainFocus, a leader in next-generation event marketing platforms, has announced that its flagship event, INSIGHT 2026, will revolve around the compelling theme of "Connecting Journeys." Scheduled for January 20-22, 2026, at the Hyatt Regency in Salt Lake City and online, this annual event will serve as a crucial gathering for industry professionals aiming to foster networking and share innovative strategies.

The decision to center the event around the idea of 'Connecting Journeys' underscores the importance of continuous engagement throughout the customer journey instead of viewing events as isolated moments. Rodney Hart, VP of events at RainFocus, emphasized this approach by stating, "A successful event strategy must be a continuous customer journey, not a siloed moment." This sentiment sets the tone for the diverse array of sessions and discussions that attendees can expect.

The kickoff for INSIGHT 2026 will occur on November 5, 2025, with a virtual event known as INSIGHT Premiere. This event will provide a sneak peek at the session catalog and feature a panel discussion addressing three pivotal trends in the industry: the integration of AI, effective event measurement, and innovative practices to manage team workloads. Ashleigh Cook, CMO of RainFocus, will moderate this panel, which includes notable industry leaders such as Nicola Kastner, CEO of the Event Leaders Exchange; Brent Turner, EVP of Strategy and Solutions at Opus Agency; and Mike Bushman, CTO of RainFocus.

As part of the lead-up to the event, attendees can look forward to insights and experiences from a variety of respected organizations including Docusign, Ellucian, and Microsoft, who will share their best practices, the latest data, and transformative solutions.

Moreover, individuals interested in attending the event need to act quickly, as early-bird pricing will be available until November 30, 2025. This offers registrants the chance to secure a better rate and receive a special early-bird gift.

RainFocus remains committed to leveraging technology and innovative solutions to enhance the event experience. The company's platform is designed to capture and analyze first-party data, ensuring exceptional event execution and optimized engagement throughout the entire customer journey.

For those eager to learn more about the upcoming event and register, further details are accessible at RainFocus INSIGHT.

In addition to the event specifics, it's worth noting that RainFocus is constantly looking ahead, focusing on incorporating AI capabilities and ensuring that organizations can bridge any skills gaps in the industry. This commitment reflects a broader trend in event marketing, where data-driven insights play a critical role in personalizing customer experiences.

In summary, INSIGHT 2026 will not only serve as a platform for professional growth but also aim to redefine how events are conceptualized and executed. As event professionals brace themselves for this important gathering, the theme of "Connecting Journeys" will resonate throughout the discussions and innovations presented. Preparing for a future where events are more integrative and personalized, RainFocus is poised to lead the way in transforming event marketing strategies for years to come.