Cineverse Brings Back Moviefone with Peter Dinklage's Toxic Avenger Voice

The Return of Moviefone: A New Chapter with Peter Dinklage



Cineverse, a pioneering entertainment studio, has recently unveiled an exciting campaign that rejuvenates the beloved Moviefone brand. For the first time in over a decade, fans can once again dial into Moviefone by calling 1-802-377-FILM. This nostalgic experience, however, comes with a fresh twist—this time, the voice on the other end belongs to none other than Peter Dinklage, reprising his role from the eagerly anticipated film, The Toxic Avenger.

The Moviefone phone line became a cultural icon during the 1990s, famously welcoming moviegoers with its catchy phrase, “Hello, and welcome to Moviefone!” Those nostalgic for this experience will find themselves greeted by Toxie, Dinklage's character from The Toxic Avenger, who will share current showtimes, reenact parts of the official trailer, and provide ticket purchasing tips available at Moviefone.com. Fans are encouraged to call back multiple times to hear different messages—an innovative way to engage audiences once again.

This endeavor coincides with the theatrical release of The Toxic Avenger, which premieres on August 29, 2025. The horror-comedy, directed by Macon Blair, brings a modern take on the classic character first introduced by Troma Entertainment over four decades ago. The call features a mix of humor and information that Dinklage's voice can uniquely deliver. “We couldn’t be more excited to reintroduce this iconic service along with an iconic character,” said Rahsan-Rahsan Lindsay, President and COO of Moviefone.

The campaign is not merely about the phone number—it also incorporates robust digital video content that will be visible across Moviefone's website and social media platforms, including those associated with The Toxic Avenger. This synergy is part of a broader strategy to re-engage audiences leading into Labor Day weekend. Lauren McCarthy, SVP of Marketing for Cineverse, expressed her enthusiasm: “This toxic pairing taps into nostalgia while introducing fresh, bold storytelling to a new generation.”

Peter Dinklage's portrayal of Winston Gooze transforms from a downbeat janitor to The Toxic Avenger, confronting corporate greed and the injustices that afflict his community. The film features a stellar cast, including Elijah Wood and Jane Levy, bringing together various talents to create a compelling narrative that resonates with today's audiences.

The re-launch of Moviefone not only celebrates its rich history but aims to connect with younger generations like Millennials and Gen Z, who are highly engaged with both traditional and modern entertainment forms. Moving beyond just a web presence, Moviefone now enhances its engagement with TV series, original content, and even a new mobile app.

As part of the campaign, fans can sign up for promotional SMS from Cineverse and The Toxic Avenger through the phone line, leading to an integrated marketing strategy that capitalizes on both nostalgia and current technology.

With its 35th anniversary approaching, Moviefone stands out by bridging the gap across various media forms—from cinema preshows to online series and social content. This innovative approach reestablishes Moviefone as a vital part of film discovery in the current landscape.

In summary, the new Moviefone campaign featuring Peter Dinklage represents a melting pot of nostalgia, excitement, and the promise of engaging new audiences. This revival not only pays homage to the past but seamlessly ties it to the future of movie-going experiences. Whether you’re an ‘80s or ‘90s kid or a newcomer to the cinema world, the reintroduced Moviefone and The Toxic Avenger are sure to resonate, reminding audiences that classic stories can evolve while still providing the heartfelt and hilarious adventures fans expect.

Topics Entertainment & Media)

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