#Japan #Tokyo #LIVE BOARD #Digital OOH #ad:tech Tokyo

LIVE BOARD to Appear at ad:tech Tokyo 2025

In an exciting announcement for the advertising and marketing industry, LIVE BOARD will be participating in the highly anticipated ad:tech Tokyo 2025, scheduled to take place from October 22 to 24, 2025 at Tokyo Midtown and The Ritz-Carlton. This event represents the 17th iteration of ad:tech Tokyo, which has grown to become Asia's largest international marketing conference, gathering marketers from various sectors, including advertisers, agencies, solution providers, and media outlets.

Presentation Overview

LIVE BOARD's presentation titled “New Era of OOH: Measuring Effectiveness Across TV, Digital, and DOOH” will take place on October 24 from 15:00 to 15:40 at Exhibition Stage #2-10. This session will feature insights on the collaborative efforts between LIVE BOARD and Dentsu in conducting integrated reach analysis across television, digital, and digital out-of-home (DOOH) media. As the media landscape becomes increasingly fragmented, the necessity for cross-media evaluation has never been more crucial.

Topics of Discussion

The presentation will delve into the following key areas:

• - Integrated Reach Analysis: An overview of how LIVE BOARD is helping create a holistic understanding of audience reach by combining DOOH advertising data with Dentsu's proprietary analytical methods.
• - Target Reach Efficiency: A comparison analysis that highlights how different media outlets can be selected and budget allocations optimized based on empirical data.
• - Rapid PDCA Implementation: Attendees will learn about LIVE BOARD's approach to delivering visualized analysis results in as little as five days post-campaign, thus enabling swift Plan-Do-Check-Act (PDCA) cycles.
• - Cross-Media Strategies: Key strategies for leveraging the evolution of DOOH as a measurable and operational media comparable to TV and digital platforms.

This session promises to be essential for advertising and marketing professionals looking to optimize their media strategies.

Event Details

• - Date: October 24, 2025
• - Time: 15:00 - 15:40
• - Location: Tokyo Midtown, B1F Exhibition Stage 2

Featured Speakers

• - Hiroshi Takahashi: Planning/Production Manager, Dentsu Media, Content, and Transformation Division.
• - Jun Ebata: Department Manager, MIERO Development, Dentsu Data Technology Center.
• - Yoshiki Sato: Director, Client Services Department, LIVE BOARD.

For further details, you can explore the official ad:tech Tokyo program here.

About ad:tech Tokyo 2025

Ad:tech is a globally recognized marketing conference held across major cities worldwide. The Tokyo event has expanded beyond just ad technology to encompass comprehensive marketing management and always delivers cutting-edge insights. However, it is not only about the latest tech trends; it brings together a dynamic community of marketers, leading to vibrant discussions on the future of advertising.

Important Dates

• - Event Dates: October 22-24, 2025
• - Venue: Tokyo Midtown & The Ritz-Carlton

About LIVE BOARD

LIVE BOARD is a digital out-of-home (DOOH) advertising network operator that harnesses data-driven strategies to achieve effective targeting and performance measurement. They are pioneers in implementing impression-based delivery in the OOH sector, even amidst changing foot traffic patterns, allowing for advertising that resonates with genuine audience metrics. Their seamless integration of big data with a diverse range of digital OOH formats enables targeting that was previously unfeasible in traditional OOH advertising. Employing the Visibility Adjusted Contact (VAC) methodology, LIVE BOARD ensures that their metrics closely reflect real-world visibility, taking into account factors such as potential viewing opportunities. This innovative approach positions them as leaders in the advertising space, continuously pushing the boundaries of what's possible in media measurement and optimization.

Apply for ad:tech Tokyo 2025: Register Here