Locality Enhances Leadership with Michael Collins as CEO, Propelling Local Advertising Advancements

Locality Appoints Michael Collins as CEO

Locality, a pioneer in data-driven video advertising, has announced the appointment of Michael Collins as its first Chief Executive Officer. This strategic move comes as Locality seeks to enhance its capabilities in connecting local audiences through both streaming and broadcast video platforms.

Michael Collins is not new to the world of advertising technology; he boasts over two decades of experience in leading growth initiatives and transformative changes within data-centric advertising firms. His extensive background includes his role as CEO at Adwerx, a key player in the advertising automation sector for small and medium enterprises, and serves as a board member at Vistar Media, a notable entity in programmatic advertising for out-of-home media.

As Collins steps into the role of CEO, he will be pivotal in refining Locality's technology, data integration, and media assets. His leadership promises to enhance the company's capacity to maximize the potential of local media, making it a critical resource for advertisers, partners, and media proprietors. He will be based in New York City, reporting directly to Locality's Board of Directors.

Mark Rosenthal, Executive Chairman of Locality, expressed confidence in Collins, stating, "Michael is the perfect leader for this next phase of our growth. His expertise in emerging technologies and data innovations will be invaluable as we refine our approach to local advertising."

Locality was formed in 2022, following One Equity Partners' acquisition of Gamut Media and CoxReps from Cox Media Group. Since its inception, the company has rapidly expanded to include an extensive inventory of over 600 partners across all 210 DMAs (Designated Market Areas), establishing itself as a cornerstone for brands looking to effectively engage with local audiences.

The company's proprietary platform, LocalX, simplifies planning, pacing, and attribution, while Locality's Audience Engine offers sophisticated geotargeting and behavioral analytics across devices. Additionally, its Collective inventory solution integrates access to maximize local impact, presenting advertisers with streamlined options.

Collins emphasized the unmatched capabilities of Locality's platform, saying, "Locality has created a robust solution that serves the unique needs of advertisers aiming to reach local markets through the powerful mediums of streaming and broadcast video. I am excited to lead our efforts in delivering sharper insights, stronger results, and enhanced value for our advertisers and inventory partners."

Collins will work closely with Locality's existing leadership team, including Ann Hailer, President of Locality Broadcast, and Keith Kazerman, President of Locality Streaming, to ensure continuity as the company embraces its next growth phase.

With a commitment to meeting the evolving demands of local advertisers, Locality excels in using its platform to bring big brand marketing strategies down to local levels, allowing precise targeting of demographics and enhancing the value proposition for its partners. By blending innovative technology and skilled leadership, Locality stands poised to redefine the local media landscape.

For more information about Locality and its innovative advertising solutions, you can visit Locality's Official Website.