Pathlabs Welcomes JC Clarke as New Vice President of Agency Growth

Pathlabs Welcomes JC Clarke as Vice President of Agency Growth

Pathlabs, a prominent Media Execution Partner (MEP) recognized for its comprehensive digital media solutions, is excited to announce the appointment of JC Clarke as its new Vice President of Agency Growth. This strategic move highlights Pathlabs' commitment to enhancing its support for independent agencies as they navigate the complexities of digital advertising.

With over 20 years of extensive experience in digital marketing, Clarke has established himself as a leader in client acquisition and revenue growth strategies. His previous roles include senior positions at notable companies like Ogury, Big Village, Samba TV, and NBCUniversal Media, illuminating his robust background in the industry. This wealth of experience positions him well to drive the company's development and execution of effective growth strategies for agency partnerships.

Evan Ladensack, Pathlabs' Chief Sales Officer, expressed his enthusiasm about Clarke's addition to the executive team, stating, "We are thrilled to welcome JC to Pathlabs. His extensive experience and strategic vision align perfectly with our mission to empower independent agencies with unparalleled media execution services. JC's leadership will be instrumental as we continue to expand our reach and deliver exceptional value to our partners."

Clarke echoes this sentiment in his own reflections on joining Pathlabs, stating, "Pathlabs has established itself as a dynamic force in the media execution space, and I am honored to join such a forward-thinking team. I look forward to leveraging my experiences and relationships to contribute to the company's growth and to support our agency partners in achieving their goals."

Clarke's primary responsibilities will center around enhancing existing agency partnerships and identifying new business opportunities. He is tasked with optimizing client engagement, ensuring that Pathlabs is at the forefront of the rapidly changing digital advertising landscape. His role is expected to bring significant contributions to Pathlabs, especially following the recent acquisition of the company by MiQ, a leading programmatic media partner. This acquisition offers new avenues for Pathlabs to solidify its stature as a trusted partner for independent agencies seeking comprehensive digital solutions.

The digital media landscape is evolving at a rapid pace, and agencies need robust partners that can help them effectively navigate this transformation. By appointing JC Clarke, Pathlabs aims to enhance its capacity to deliver exceptional media execution services, ensuring that their agency partners can thrive amid the challenges of digital marketing.

In conclusion, the addition of JC Clarke to the Pathlabs leadership team marks a significant step forward for the company as it focuses on growth and agency empowerment. As the company continues to establish itself as a pivotal player in media execution, it is clear that Clarke's expertise will be crucial in achieving these ambitious goals.

For further information regarding Pathlabs and its suite of services, please visit Pathlabs Website.