#Japan #Tokyo #Korean Cuisine #사위식당 #낙곱새

The Rise of 사위식당

Korean cuisine enthusiasts in Japan have something to celebrate as the popular franchise 사위식당 (Sawi Shikdang), known for its signature dish 낙곱새 (Nakkopsae), is set to open its third location in Tokyo’s vibrant Shin-Okubo district on February 13, 2026. This restaurant has quickly established itself as a top choice for Korean food lovers, boasting over 30 locations across South Korea.

The Third Branch Location

The new restaurant's address is 1F, Toh-Toh Building, 1-5-4 Hyakunincho, Shinjuku City, Tokyo. Conveniently located just a 2-minute walk from Seibu Shinjuku Station and 7 minutes from Shin-Okubo Station, it promises to be an accessible spot for both locals and international visitors. The restaurant will operate from 11:00 AM to 11:00 PM, perfect for those looking to grab a delicious meal.

For real-time updates on the opening day and operations, customers can check out the official Japanese Instagram page of 사위식당, which will keep everyone posted on any developments, menus, and specials.

What is 낙곱새?

Nakkopsae, which combines 낙지 (nakji, octopus), 곱창 (gopchang, beef tripe), and 새우 (saewu, shrimp), is not just a meal; it’s an experience rooted in the culinary traditions of Busan, South Korea. The dish is known for its unique and bold flavors, brought together through a secret sauce that is crafted from 17 different ingredients and slow-aged for 72 hours to perfection. This meticulous approach to flavor guarantees that diners can experience authentic Korean tastes that mirror the beloved dishes served inside South Korea.

Media Attention and Growing Popularity

Despite being a relatively new dish in Japan, 낙곱새 is gaining traction rapidly and has been highlighted as a gourmet trend in the 2025 Rakuten Trend Forecast alongside other popular dishes like 麻辣担 (mala tang). This recognition reflects the increasing demand for diverse international cuisines in Japan, leading to a surge in media inquiries for features and interviews about the restaurant.

The management team at 사위식당 is committed to promoting this unique dish, ensuring it stands alongside classics such as 삼겹살 (samgyeopsal, grilled pork belly) as a staple in Korean dining culture in Japan.

Franchising Opportunities

Excitingly, 사위식당 is actively seeking franchise partners for potential locations in Japan. The Shin-Okubo branch marks an exciting milestone, being the second franchise store in Japan and the fifth overall, showcasing the brand’s remarkable growth trajectory. With towering sales figures of over 20 million yen per month reported in the Shin-Okubo location, and similar successes seen in Tsuru-Hashi and Kobe Sannomiya locations, there is ample opportunity for new partners to join this thriving venture.

Whether existing businesses consider transitioning into the food industry or new prospects looking for a profitable opportunity, 사위식당 ensures support for economical expansion. Opportunities include utilizing underused properties or altering existing business models with estimates that franchises could start with less than 10 million yen, enhancing profitability almost instantly after opening.

Targeted Expansion Areas

Sawi Shikdang is focusing on specific regions rich in potential for growth, including:

• - Sapporo, Hokkaido
• - Hakata, Fukuoka
• - Yokohama, Kanagawa
• - Shizuoka
• - Tokyo metropolitan area (Saitama, Chiba)

For interested franchisees, further inquiries can be made through the official website's contact form.

With innovative marketing strategies and strong backing from both the Korean headquarters OASIS FNB Inc. and its Japanese operational team, 사위식당 is poised to redefine the Korean dining experience in Japan for years to come. Don’t miss the chance to experience authentically crafted Nakkopsae, and the continuous expansion of this exceptional culinary adventure.