Digitalift Refreshes Its Mission, Vision, and Values to Drive Business Forward

Digitalift's New Direction: Mission, Vision, and Values Redefined

Introduction

In December 2025, Digitalift, headquartered in Shibuya, Tokyo, experienced a significant transformation by updating its Mission, Vision, and Values (MVV). The company aims to redefine itself as not just a marketing agency but as a collaborative partner in driving not only current business strategies but also future possibilities for its clients. This transformation reflects the dynamic changes within the digital marketing landscape and the growing complexity of challenges its clients face.

Background of the MVV Update

Since its inception in 2012, Digitalift has focused on facilitating customer decision-making through consulting and advertising services. However, as the digital marketing environment changes, the challenges clients face have shifted from mere advertising to broader business growth strategies, management issues, and digital transformation (DX) initiatives. Recognizing this evolution, Digitalift has transitioned from being merely a service provider to a comprehensive partner that supports clients throughout their growth journey.

The updated MVV signifies a commitment to embrace the challenges of business growth alongside clients, thereby positioning Digitalift as a 'co-challenging marketing partner' rather than just a supporting entity.

Details of the New MVV

Mission

Moving Businesses Forward, Together:
Digitalift is more than an advertising-focused company. It invests in the genuine progress of its clients’ businesses, collaborating on strategies, execution, and improvements. By viewing marketing as a mechanism for growth rather than mere operations, Digitalift continuously supports its clients’ ongoing challenges. The mission underscores the importance of understanding the essence of problems before determining the next steps in a synchronized effort toward success. Through collaborative action, Digitalift strives to pioneer new possibilities in marketing, thereby shaping the future alongside its clients.

Vision

Becoming Co-Challenging Marketing Partners:
Digitalift's new vision emphasizes a partnership approach characterized by shared passion and determination. The company engages deeply with client challenges, leveraging marketing power to manifest future possibilities and foster growth. The term “co-challenging” reflects the essence of working together through challenges, underscoring a partnership that transcends conventional support dynamics.

Value

Run Bold. Hit Hard.

Digitalift believes in running alongside clients, shaping strategies, and executing them together, fostering a team-like atmosphere focused on achieving outcomes. This collaborative dynamic is the core value that sets Digitalift apart.

Ignite Ideas. Enable Growth.

Advertising is merely a tool; the ultimate goal is to realize and stimulate business growth in concert with clients. It focuses on creating meaningful transformations beyond just chasing numbers.

Move First. Learn Fast.

Quick action trumps extensive planning. Digitalift promotes a culture of experimentation and rapid learning to drive progressive strategies effectively. Speed becomes a competitive edge, allowing the company to stay proactive in a fast-paced marketing environment.

Update of Corporate Website

In line with the refreshed MVV, Digitalift has revamped its corporate website, enhancing the main visuals and key content to align with its new mission. Notable updates include:

- Homepage Main Visual: Visit Here
- Company Information Page: Learn More
- Service Page: Explore Our Services

Future Outlook

With its renewed MVV, Digitalift aims to act as a collaborative partner for its clients, supporting their businesses and the broader future as it pioneers new possibilities in an ever-evolving landscape. Digitalift is committed to standing alongside its clients through the complexities of growth and change, thus continuing to reshape the future.

About Digitalift

Founded in November 2012 and led by CEO Masahiro Hyakuhon, Digitalift operates out of the JPR Harajuku Building in Shibuya, Tokyo. The company specializes in various facets of digital marketing, enhancing their clients’ operational efficiency and growth through comprehensive marketing strategies and support.

For inquiries, please contact at:
Phone: 03-6434-9896
Contact URL: Contact Us
Contact Person: Okabe