DNP Partners with C Corporation to Boost Global Creative Ventures

Strategic Partnership to Enhance Creative Ventures

DNP (Dai Nippon Printing Co., Ltd.), a leading printing company in Japan, has entered into a capital and business alliance with C Corporation, a prominent player in the creative sector. This partnership, formally sealed on July 31, 2025, aims to jointly expand their creative business on a global scale. C Corporation operates as the holding company for the Creative Association CEKAI, which specializes in diverse forms of creative production such as video, space, and graphic design.

Background and Objectives of the Partnership

The evolution of digital technology has led to increasingly sophisticated demands in advertising and event production. Companies are now seeking innovative ways to engage audiences at international exhibitions and promotions. Techniques such as 3D Out of Home (OOH) advertising and Extended Reality (XR) technologies have gained attention, marking a shift towards immersive and experiential creativity in the global market.

CEKAI has cultivated a robust network of top-notch creators, allowing for an expansive range of creative outputs, including video, graphic design, space design, and product development. The international acclaim for its video production capabilities has positioned CEKAI favorably in the market. Notable achievements include ad productions for the Sphere in Las Vegas, video content tailored for 3D OOH campaigns in locations such as Japan, China, and the USA, and visual productions for significant international events.

DNP boasts a comprehensive framework for planning and executing large-scale events, generating exceptional experiences in real-world settings. Emphasizing the integration of real and virtual experiences, DNP has dedicated resources to content and XR communication initiatives. Since 2019, the collaboration with CEKAI has facilitated content development for major international events, including the Japan Pavilion at Expo 2020 Dubai and the 2025 Osaka-Kansai Expo. The latest capital partnership leverages past collaborations, aiming to establish a competitive and high-quality creative production capacity for the global market. The goal is to develop a one-stop system for domestic and international companies to deliver immersive space designs and cutting-edge video productions.

Key Areas of Strengthened Collaboration

1. Event Planning and Merchandise Utilizing IP Content
The partnership will expand experiential event planning that capitalizes on intellectual property (IP) content. DNP will harness immersive technologies, including spatial video and rich content, to offer attendees unique experiences. Additionally, the development of proprietary IP and character merchandise will support the global endeavors of IP holders and businesses.
2. Utilizing Latest Creative Expressions for International Events
The collaboration will leverage advanced creative expressions for international exhibitions, supporting domestic and international companies in their promotional activities with innovative space designs and 3D OOH techniques. Research and development (R&D) will further explore the latest demand for creative expressions in global markets and enhance promotional and branding strategies for businesses.

Future Prospects

Both companies aim to leverage this partnership to build a collaborative foundation for promoting Japanese creativity worldwide. By deepening ties with domestic and international creators and companies, they will focus on developing expressive capabilities and innovative experiences that can resonate in the global market.

*IP refers to intellectual property, encompassing rights over characters, brands, films, and more. 3D OOH indicates the use of visual effects that create an immersive feeling in outdoor digital advertising, primarily on large screens. XR technologies denote the integration of virtual reality (VR), augmented reality (AR), and mixed reality (MR). All referenced company and product names are trademarks or registered trademarks of their respective companies. The information presented is accurate as of the publication date and is subject to change without notice.