CJ 4DPLEX Sets New Domestic Box Office Record with Jurassic World Rebirth

CJ 4DPLEX Sets New Domestic Box Office Record

CJ 4DPLEX, a prominent player in the world of cinema technologies, has recently marked a historic milestone by achieving the biggest domestic box office weekend in its history. The occasion was spurred by the release of 'Jurassic World Rebirth,' which not only captivated audiences but also set records for the company's innovative cinematic formats: 4DX and SCREENX.

During the Fourth of July weekend, audiences flocked to theaters, contributing to a remarkable box office haul exceeding $6.75 million specifically from these two cutting-edge formats. This achievement marks a significant growth for CJ 4DPLEX, illustrating the rising demand for immersive cinematic experiences.

The collaboration between CJ 4DPLEX, director Gareth Edwards, and Universal Pictures produced exclusive adaptations of 'Jurassic World Rebirth' that merged advanced technology with storytelling. Notably, they developed unique 4DX and SCREENX versions that elevated the film's presentation beyond traditional cinematic formats. This wasn't just a movie; it was a multi-sensory experience designed to enthrall viewers.

In an effort to amplify the film's launch, innovative marketing strategies were deployed. This included exclusive in-theater content of Gareth Edwards sharing his vision for SCREENX, influencer screenings to generate buzz, and unique giveaways like limited-edition yellow ponchos for audience members attending the 4DX format during the opening weekend.

These initiatives combined to create an engaging campaign that allowed audiences to experience the thrill of 'Jurassic World Rebirth' in unprecedented ways, ultimately resulting in record-setting attendance numbers. Specifically, the 4DX format alone generated over $4.3 million from just 64 screens, averaging an outstanding $67,000 per screen.

The SCREENX format also shined, grossing over $2.4 million, making it the largest SCREENX opening to date. The 270-degree panoramic experience transformed the viewing environment, immersing audiences in stunning prehistoric vistas and placing them directly in the action, a feat that is unmatched in contemporary film presentations.

Don Savant, the CEO of CJ 4DPLEX America, expressed enthusiasm over the weekend's success, stating, "Our premium formats continue to raise the bar for what's possible on the big screen. 'Jurassic World Rebirth' is the ultimate showcase for both 4DX and SCREENX, and this weekend's incredible turnout proves that audiences are hungry for next-level cinematic experiences, especially during holiday weekends like the Fourth of July."

This milestone not only reflects CJ 4DPLEX’s commitment to enhancing cinema but also highlights a growing consumer appetite for thrilling theatrical experiences that go beyond the standard fare. The demand for innovative theatrical presentations is strong, and CJ 4DPLEX is positioned to cater to this need with their top-tier cinema technologies.

Looking ahead, CJ 4DPLEX plans to expand its footprint globally, armed with a robust summer slate and an unyielding commitment to quality cinema. Their technologies like SCREENX and 4DX are paving the way for a new era in film viewing, one that continues to elevate the audience's experience beyond what was previously possible.

CJ 4DPLEX, whose headquarters are in Seoul, operates international offices in Los Angeles and Beijing. The company is under the umbrella of the CJ Group conglomerate, known for its entertainment divisions including CJ CGV and CJ ENM, the latter being the studio behind the Oscar-winning film 'Parasite.' With over 435 SCREENX auditoriums and more than 775 4DX locations in 40 and 70 countries respectively, CJ 4DPLEX is set to revolutionize how audiences experience film around the globe.

In conclusion, the stellar performance of 'Jurassic World Rebirth' underscores the importance of innovative technologies in the film industry, where enhancing viewer engagement is imperative. CJ 4DPLEX is leading the way in this innovation and continues to set the standard for what audiences can expect when they go to the movies.