Gary Vaynerchuk to Headline SBC Summit with Insights on Business Strategy

Entrepreneur Gary Vaynerchuk to Lead Discussion at SBC Summit

The highly anticipated SBC Summit, taking place in Lisbon from September 16-18, 2025, will feature Gary Vaynerchuk, one of the most influential figures in modern entrepreneurship. Known for his unique insights into consumer attention and storytelling, Vaynerchuk will grace the Super Stage on September 17, offering attendees strategies designed to elevate their brands in an ever-challenging marketplace.

Attendees will have the chance to hear Vaynerchuk's thoughts during his keynote presentation titled Day Trading Attention, held at the iconic MEO Arena. This session will delve into the nuances of digital disruption and the importance of narrative in the gaming and betting industries. As Rasmus Sojmark, CEO and founder of SBC, stated, "Gary's appearance is a tremendous win not only for the SBC Summit but the entire betting and gaming industry. He emphasizes the need for smarter storytelling and strategic engagement in our sector."

Vaynerchuk’s reputation as a forward-thinking entrepreneur is well-earned; he has an uncanny ability to spot trends early, leveraging these insights to aid businesses in adapting to shifts in consumer attention. He is the President of VaynerX and CEO of VaynerMedia, as well as the creator and CEO of VeeFriends. His investment portfolio includes early stakes in powerhouse companies like Facebook, Uber, Snapchat, and Twitter.

Through his global agency, VaynerMedia, which operates in 14 cities—including New York, Tokyo, and Sydney—he provides marketing guidance to Fortune 1000 companies, helping them navigate the dynamic economy of attention with innovative strategies.

Vaynerchuk’s upcoming talk at the SBC Summit builds on the themes of his seventh book, Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World. This latest publication, released in May 2024, follows his earlier work, Jab, Jab, Jab, Right Hook, and serves as a comprehensive guide for today’s digital landscape.

Expressing his excitement for the event, Vaynerchuk stated, “I am thrilled to take the stage at the SBC Summit. My talk aims to empower brands by outlining how to thrive in today’s competitive environment. Attention is the most critical asset in business. The gaming and betting sectors are positioned to harness an incredible opportunity.” He intends to provide tactical advice on converting consumer attention into growth, emphasizing the value of engaging marketing strategies—from influencer partnerships to the power of collectible items—in promoting brand relevance.

Gary is known for his ability to build empires and transform how brands approach consumer engagement. His presentation promises to be thought-provoking and resourceful for attendees looking to enhance their brand strategies. Sojmark added, “This conference will truly challenge perspectives and deliver actionable insights. Missing this would be a significant oversight for anyone serious about brand enhancement.”

Through consumer behavior analysis and media habits, Vaynerchuk will equip professionals in the betting and gaming sectors with strategies needed to cut through market noise, applying his philosophy of Day Trading Attention to foster brand growth and long-term loyalty.

Beyond his professional endeavors, Vaynerchuk is also the founder of VeeCon, a pioneering conference that merges innovation, pop culture, and entrepreneurship into one engaging experience. He currently shares his entrepreneurial journey with over 45 million social media followers, amassing over 300 million views each month across platforms. His podcast, The GaryVee Audio Experience, consistently ranks among the top in the world.

In addition to his media presence, he serves on the boards of various organizations, such as MikMak and Bojangles Restaurants, expanding his influence into cultural and philanthropic arenas.

The SBC Summit is set to bring together 30,000 industry professionals over three days of high-level networking, product discovery, and expert-led content, reaffirming its role as an essential event in the global betting landscape. Gary Vaynerchuk's keynote address will be accessible to all event attendees except those with an Expo Only pass. With the support of the host city, a focus on ROI-driven agreements, world-class hospitality, and a prime location following the summer, the SBC Summit is perfectly timed to close out the year while paving the way for 2026.