Exploring the World of Atlas9: A New Era of Immersive Art in Kansas City

Atlas9: A Groundbreaking Immersive Art Experience

Today marks the official opening of Atlas9, the Midwest’s premier narrative-driven immersive art experience, located in Kansas City, Kansas. Developed by the renowned experience design firm Dimensional Innovations (DI), this innovative space invites visitors to step into a uniquely transformed 1990s movie theater that transcends traditional boundaries.

This 46,000-square-foot venue features several themed rooms and corridors, a jazz club reminiscent of the 1940s, and even a speakeasy. It also boasts a 240-seat auditorium equipped with advanced projection mapping technology, making it a hub for artistic expression and entertainment. A pizza parlor and arcade further enhance the inviting atmosphere for guests of all ages.

Kansas Governor David Toland emphasized the significance of Atlas9, stating, "This incredible activation will inspire audiences, empower artists and invite visitors to see our state in a new light." The project illustrates Kansas’s commitment to the future of immersive art and creative expression, showcasing what can be achieved when big dreams take shape.

Immersive art has seen a rapid expansion within global cultural tourism over the past decade, merging physical installations, pop-up venues, and digital media. The U.S. immersive entertainment market alone is valued at approximately $33 billion in 2023, with projections soaring to $122 billion by 2030.

Kansas City’s vibrant arts scene complements this growing trend. The nonprofit arts and culture sector has generated over $615 million in economic activity and created more than 9,000 jobs in the region. Iconic institutions like The Nelson-Atkins Museum of Art affirm the area's cultural standing, making the introduction of Atlas9 a timely enhancement.

Mayor Tyrone Garner stated, "Atlas9 is a shining example of our city’s creative spirit and a groundbreaking space that brings bold new ideas to life." He highlighted the project’s potential to position Kansas City as a premier destination for creators and tourists alike, fostering an environment ripe for innovation and artistic exploration.

Dimensional Innovations, with decades of experience in designing activations for notable brands and cultural entities, crafted Atlas9 to be a mesmerizing experience. Tucker Trotter, CEO of DI, reflects, "We wanted to push the boundaries of environmental storytelling. Our aim was to create an interactive experience unlike any other in the Midwest—a destination people will want to visit repeatedly."

The development of Atlas9 was a collaborative effort between DI and Homefield, with Perspective Architecture + Design designing the building's shell. The project was managed on-site by DI Build, alongside support from Superior Bowen of Shawnee, Kansas. Together, they blended architectural innovation with theatrical design and cutting-edge technology, resulting in a truly immersive experience.

For those eager to explore this artistic playground, Atlas9 is designed to engage the imagination: guests can expect dynamic installations, interactive performances, and a thrilling narrative storyline. Encounters with forgotten '90s films, escape room challenges, and the discovery of hidden storypoints await, making it an adventure like no other.

Located at 1100 N. 98th St., in Kansas City, Atlas9 offers tickets at $40 for adults and $30 for children, with additional discounts available. The venue is open from Tuesday to Thursday from 2 p.m. to 10 p.m., Friday and Saturday from 12 p.m. to 11 p.m., and Sunday from 12 p.m. to 8 p.m.

For more information about Atlas9 and to keep up with upcoming events, visit www.atlas9.com.

About Dimensional Innovations

Dimensional Innovations (DI) specializes in experience design, technology, and fabrication services for global clients. With over 30 years of expertise, DI transforms ideas into remarkable spaces.