Harbinger Appoints Fred DePerez as Senior VP of Sales to Drive Growth

Harbinger Welcomes Fred DePerez as Senior VP of Sales

Harbinger, a frontrunner in the production of medium-duty electric and hybrid vehicles, has appointed Fred DePerez as its new Senior Vice President of Sales. With over three decades of executive expertise in the automotive industry, DePerez aims to spearhead the company's growth initiatives by leveraging his extensive background in sales, marketing, and product strategy.

A Proven Track Record in the Automotive Industry

Fred DePerez brings a wealth of experience and a robust network from his previous leadership roles at notable automakers, including Toyota, Fiat Chrysler (now Stellantis), Nissan, and Hyundai Motor Group. His expansive experience encompasses strategic initiatives that have significantly enhanced operational capabilities across various platforms, making him a prime candidate to lead Harbinger’s sales and marketing efforts.

In his new role, DePerez will be vital in driving success through increased market share and revenue, providing strategic insight into Harbinger’s sales organization. John Harris, Co-Founder and CEO of Harbinger, praised DePerez's proven leadership and ability to execute successful go-to-market strategies, asserting that this will allow the company to scale effectively in a competitive market.

Driving Harbinger's Growth Strategy

Before his involvement with Harbinger, DePerez played a pivotal role as the Senior Vice President of Global Product Line Management at Hyundai Motor Group. He was responsible for guiding the global expansion of the company’s enhanced business management efforts and optimizing product lines, especially for the Hyundai and Genesis brands. His previous stints at Nissan also showcase his capability in leading both passenger and commercial business units, bolstering his credentials as Harbinger embarks on its next growth chapter.

During his tenure at Fiat Chrysler, DePerez held the position of head of the Dodge brand and served as the national manager for Toyota North America. His diverse experiences in high-level roles across different sectors of the automotive industry demonstrate his ability to adapt and thrive in various business environments.

Harbinger's Mission and Future Aspirations

Under DePerez's leadership, Harbinger is well-positioned to redefine expectations for medium-duty vehicles. He emphasized the company’s commitment to offering lower acquisition costs, uncompromising quality, and durability—to meet the demands of commercial customers effectively.

“Now is the time to deliver next-generation products to customers searching for superior vehicles,” stated DePerez. This reflects Harbinger's vision to accelerate growth through expanding its dealer network and forging strategic partnerships within the industry.

The company has recently announced the start of serial production for its medium-duty electric vehicle chassis. Alongside this, Harbinger introduced a medium-duty plug-in hybrid vehicle to cater to fleets requiring longer ranges. These moves represent a significant step forward in Harbinger's journey towards innovation in the electric vehicle market.

In recognition of its forward-thinking approach, Harbinger also received a 2025 Fast Company World Changing Ideas award for its collaboration with THOR Industries in creating the world’s first hybrid electric Class A motorhome. Such accolades highlight the company’s dedication not only to innovative vehicle solutions but also to addressing the industry's urgent need for sustainable transportation.

Conclusion

As Fred DePerez steps into this crucial role at Harbinger, his extensive expertise and leadership will undoubtedly play a critical role in driving the company’s ambitious growth strategy. With a strong focus on customer expectations and market demands, Harbinger is set to lead the future of medium-duty electric vehicles, fostering a new era of transportation innovation that has both commercial utility and environmental responsibility at its core.

To learn more about Harbinger’s innovative vehicle offerings and their commitment to transforming the medium-duty vehicle market, visit their official website.