#Japan #Tokyo #Lotte #The BUTTER #The CARAMEL

Lotte's New Biscuit Brand: The Series

In an exciting announcement, Lotte has introduced a new biscuit brand, 'The Series,' marking its first launch in over 13 years. This brand features two luxurious offerings: 'The BUTTER,' a decadent financier, and 'The CARAMEL,' a delightful madeleine. Set to launch in the Eastern Japan area, including Shizuoka, on March 24, 2026, these treats promise to deliver a uniquely rich experience unlike any other.

Unique Manufacturing Technology

The hallmark of 'The Series' is Lotte's innovative 'junwari' manufacturing method, which enhances the flavor and texture of the biscuits. By incorporating two exclusive blended butters, they achieve a fluffy yet moist texture. This is complemented by a specially crafted sauce that permeates the dough, creating a harmonious blend that surpasses traditional moistness, resulting in an extraordinary taste reminiscent of specialty stores.

'The BUTTER' features a round financier infused with a luxuriously rich butter sauce that envelops each bite with deep buttery flavor. Similarly, 'The CARAMEL' offers a caramel madeleine saturated with a creamy caramel sauce, providing an indulgent caramel experience. Remarkably, in a survey conducted among 130 students at Musashino Cooking School, over 90% of budding pastry chefs expressed their satisfaction with both products.

Acclaimed Taste Recognition

''The BUTTER'' earned the prestigious Excellent Taste Award from the International Taste Institute during its 2026 judging session. This accolade signifies its acceptance by culinary experts around the world. During a test sale in August 2022, 'The Series' outperformed existing products in sales, and customer surveys revealed that 97.6% found it delicious, while 91.1% expressed interest in re-purchasing, with comments appreciating the special feel reminiscent of luxury department store sweets.

A Product of Extensive Development

Following three years of refinement since its initial test sales, Lotte aims for 'The Series' to seamlessly combine gourmet quality with everyday indulgence. It's envisioned as a well-deserved treat for those striving daily, encapsulating the essence of luxury in a conveniently packaged format.

Product Details

The BUTTER

• - Product Description: Features a round financier imbued with a heartfelt butter sauce, encasing a rich flavor experience.
• - Ingredients: Utilizes two types of luxurious blended butter, enriching the flavor profile and providing a consistently moist bite.

The CARAMEL

• - Product Description: A caramel madeleine soaked with rich caramel sauce, delivering indulgent, deep caramel notes.
• - Ingredients: Incorporates Hokkaido cream and fresh caramel sauce to enhance the overall taste experience.

The Consumer's Delight

Despite its newness, 'The Series' already shows promise in consumer preference. Initial sales indicate a strong reception, with consumers delighting in the moist, decadent characteristics of both products. Their expertise was noted, as questionnaires highlighted the appealing balance of flavors, tantalizing aromas, and the unforgettable experience brought forth by 'The Series.'

Developer's Insight

The brand's development, led by Katsuji Hana, Marketing Department's New Brand Creation Section, focused on fulfilling the desires of an emerging demographic. The increasing demand for rich flavors among women in their 30s and 40s led to the exploration of butter as a focal ingredient in elevating ordinary snacking into a moment of 'petit luxury.' Celebrating its 50th anniversary in biscuit production, Lotte regards 'The Series' as a breakthrough, envisioning it as the third pillar of its expansion strategy alongside other revered products like Choco Pie and Custard Cake.

Suggested Serve Suggestions

Delight in simple serving variations that can enhance your tasting experience. From baked marshmallows to adding extra butter, or pairing with honey cream cheese, these creative ideas elevate both 'The BUTTER' and 'The CARAMEL' into gourmet snacks.

Conclusion

As this innovative product makes its debut on March 24, 2026, Lotte invites everyone to enjoy 'The Series' as a reward for their daily efforts. With the promise of indulgence and expertise from both distributors and consumers alike, 'The Series' aims to redefine biscuits as a luxury experience in every bite.

• - For more details, visit the official brand site at Lotte