#Japan #Tokyo #Oikos #Rui Hachimura #Dannon Japan

Rui Hachimura: A New Face for Oikos

In an exciting development for both the world of sports and nutritional products, NBA player Rui Hachimura has officially joined the ranks of Oikos as their brand ambassador. The announcement came from Danone Japan, headquartered in Meguro, Tokyo, which is committed to supporting individuals in their pursuit of quality protein intake through the Oikos brand.

As part of this partnership, a new TV commercial campaign titled "Jibun, Oikos wo Koeru" (or "Surpass Yourself, Oikos") has been unveiled, featuring Hachimura himself. This advertisement will air nationwide and can also be found on Danone Japan's official YouTube channel, providing an accessible way for fans to connect with both the athlete and the brand.

Oikos stands as a beacon for anyone involved in sports or physical activity, facilitating easy access to high-quality protein. Hachimura's journey is especially inspiring; having entered the NBA at the young age of 21, he continues to thrive on a global stage while simultaneously launching initiatives to nurture the next generation of Japanese basketball talent. His relentless determination and commitment to improvement resonate deeply with Oikos’s philosophy, making him a perfect fit as their ambassador.

Joining another notable ambassador, professional climber Akiyo Noguchi, who began her role with Oikos in 2019, Hachimura will assist in motivating all individuals who strive to push past their limits.

In recognition of Hachimura's new role, Oikos has debuted exciting new advertisements featuring him, including the first, titled "For Those Who Continue to Challenge", and a second related to the recently launched product, Oikos PRO protein drink with 25g of high-absorption protein, premiering on March 2.

Hachimura's Perspective as an Ambassador

During an interview, Hachimura expressed his enthusiasm about becoming a brand ambassador:

“I am incredibly happy to join Oikos. The brand is well-known not just in Japan, but also in the United States, creating a sense of familiarity for me. The message "Surpass Yourself, Oikos" aligns perfectly with my desire to continually improve and grow.”

He acknowledged how crucial the quality and absorption rate of protein are in his daily diet.

“I always pay attention to my protein intake. It isn't just about quantity; quality and absorption directly impact my performance during training and competitions. Oikos products fit seamlessly into my lifestyle.”

Hachimura emphasized the importance of consistency for athletes. He remarked on Oikos’s appeal, highlighting its convenience and taste as key factors that make it easy to incorporate into daily routines.

“For athletes, staying consistent is essential. Oikos provides a delicious and easily consumable protein source, allowing us to make healthy choices regularly.”

Looking ahead, Hachimura shared his goals for the upcoming season.

“Primarily, I want to contribute to my team’s success and win as many games as possible. Beyond results, I value the daily preparations and building upon my past self. I hope my growth as a player will inspire many.”

About Rui Hachimura

Rui Hachimura has made a name for himself in the NBA, noted for his remarkable skill and focus on the court. As the first Japanese player to be drafted in the first round of the NBA Draft, he showcases exceptional athleticism combined with strategic mental strength. Hachimura serves not only as an athlete but as a role model for young players, continuously pushing boundaries and aiming for greatness.

A Glimpse into Oikos

Oikos backs its brand message of "Surpass Yourself" by providing an easy way for physically active individuals to achieve their dietary protein needs. All Oikos products are crafted with high-absorption protein, ideal for muscle synthesis and overall health. The Oikos yogurt line features more than 10g of protein while being low in fat, with minimal impact on blood sugar, making it an excellent choice for any meal or snack.

In 2024, Oikos introduced the protein drink, which offers 18g of high-absorption protein per serving. With the launch of the Oikos PRO line, offering 25g of protein starting in 2026, the brand continues to expand its offerings to meet a variety of consumer needs.

Oikos remains committed to helping all individuals in their quest for quality protein, encouraging a culture of improvement and active living.

For more information about Oikos and its products, visit Oikos website.