Smashburger Enhances Leadership with Key Executive Appointments for Franchise Growth

Smashburger Enhances Leadership Team

Smashburger®, renowned for its unique approach to smashed burgers, has taken significant steps to bolster its leadership. The fast-casual restaurant chain recently appointed Kate Savelli as the new Chief Marketing Officer (CMO), alongside two other key executive roles aimed at accelerating their franchise expansion strategy.

Kate Savelli brings over two decades of experience in the restaurant sector, having previously contributed to notable brands such as Einstein Bros. Bagels, Cheddar's Scratch Kitchen, and Darden Restaurants. In her new role, Savelli will spearhead initiatives revolving around brand development, consumer engagement, menu innovation, and partnership strategies. Her track record of fostering growth and innovation is expected to play a crucial role in propelling Smashburger’s momentum on a national scale.

Jim Sullivan, the CEO of Smashburger, expressed enthusiasm about Savelli's appointment, citing her dynamic marketing acumen and prowess for storytelling as key attributes that will enrich the company’s operations. With Smashburger experiencing upward trends in average daily sales, Sullivan noted that “her strategic mindset and passion for the guest make her an outstanding addition to our leadership team.”

In tandem with Savelli’s appointment, Smashburger has also introduced Theresa Vitale as the new Director of Non-Traditional Franchise Development and Jack Reed as the Vice President of Western Operations. These additions are part of the brand’s strategic initiative to expand its reach while ensuring operational excellence.

Theresa Vitale has a robust background, having worked with high-profile companies like Inspire Brands and Starbucks. She aims to enhance growth through non-traditional franchise avenues—an increasingly important strategy in a competitive market, tapping into sectors such as travel and education. Jack Reed, who has experience with Bar Louie and Steak 'n' Shake, will oversee operational management and growth strategies for Smashburger in the Western United States.

Under the fresh leadership, Smashburger is planning for up to 12 new openings in 2026, focusing on disciplined and strategic growth. The company has firmly set its sights on expanding consumer connections while deepening the operational frameworks that allow each restaurant to deliver quality service and products consistently. Savelli emphasizes that while Smashburger is famous for its high-quality burgers, there’s a broader narrative to explore, one that she is eager to communicate.

In her own words, “Smashburger is a brand with deep DNA and an even deeper commitment to quality that delivers flavor that can't be replicated. There’s much more for consumers to discover beyond the burger—this presents a powerful marketing opportunity.”

As Smashburger continues to evolve, it remains focused on crafting an irresistible dining experience for its guests while positioning itself for successful franchise growth on multiple fronts. With key executives in place, the brand is setting the stage for an exciting chapter ahead in its quest to redefine fast-casual dining.

For more information about Smashburger’s innovative offerings and to explore their menu, visit smashburger.com.

About Smashburger

Founded in 2007 and headquartered in Denver, Colorado, Smashburger is synonymous with high-quality fast-casual dining. The restaurant specializes in Certified Angus Beef® burgers, prepared using the unique smash technique that locks in flavor. Beyond burgers, the menu features all-Angus hot dogs, Crispy Chicken Sandwiches, hand-spun shakes, and delicious sides. Operating across 29 states and six countries, Smashburger continues to expand its footprint, becoming a staple in the fast-casual restaurant industry.