GAC Accelerates Expansion into European Market with Poland as Launchpad
GAC Accelerates Expansion in Europe through Poland
On September 11, 2025, GAC Motors hosted a glamorous launch event in Warsaw, unveiling two new SUV models, marking the brand's official entry into the European automotive market. The strategic selection of Poland as a launch site not only establishes a foothold in Europe but also connects Western and Central Eastern Europe, highlighting Warsaw’s potential as a central hub for growth in the electric vehicle sector.
GAC's ambition in Europe extends beyond mere product launches; their comprehensive market entry strategy, referred to as the 'European market plan,' aims to leverage the company's automotive knowledge, cutting-edge R&D solutions, and a customer-first philosophy. The company is dedicated to forging partnerships with local stakeholders, expanding its product lineup, and enhancing customer service quality to cater to European consumers.
At the launch, GAC showcased two flagship electric SUVs: the AION V and the HYPTEC HT. The AION V is pitched as a family-friendly vehicle featuring an impressive range of 510 km (approximately 317 miles) on a single charge. Noteworthy specifications include an 80% charge in just 20 minutes and a state-of-the-art onboard system that supports 23 languages, all accompanied by a five-star safety rating from Euro NCAP. This model represents an innovative blend of practicality and cutting-edge technology, making it well-suited for modern families.
On the more luxurious side, the HYPTEC HT is a premium electric coupe SUV that caters to discerning consumers with an eye for quality and style. This model boasts a luxurious NAPPA leather interior, a 22-speaker Dolby audio system, and advanced driving assistance features that enhance the overall driving experience. Both models come with a panoramic sunroof, sleek hidden door handles, and a 360-degree camera system, emphasizing GAC’s commitment to modern aesthetics and functionality. Additionally, each vehicle is backed by an 8-year warranty, showcasing their durability and reliability in the electric mobility sector.
The immersive atmosphere at the launch was further enhanced by interactive brand presentations and attractions, captivating the attention of Polish media, influencers, and prospective customers. This indicates a significant interest in GAC's electric vehicles within Poland's automotive market, illustrating its vast growth potential.
In Warsaw, the GAC showroom reflects their philosophy of 'experiential retail,' combining technological aesthetics with the creativity of local artists. The showroom features multifunctional exhibition spaces and services, further promoting community engagement and innovation. A standout attraction is the artwork installation titled 'As in Heaven' by Polish artist Joanna Juszczak.
As GAC regards Poland as a strategic starting point for European expansion, the company has ambitious plans for global resource integration and collaboration with local partners to boost regional manufacturing, parts logistics, and supply chain capabilities. Ultimately, GAC aims to establish a comprehensive ecosystem for sales, service, and supply chains within Poland, supporting their growth in the European automotive market.