#USA #New York #marketing #Globant #GUT Network

Globant Streamlines Marketing Efforts with GUT Network

In an exciting development for the advertising world, Globant has officially announced the consolidation of all its marketing and advertising services under the GUT Network banner. This move, which adds significant value to the global digital consultancy, comes after nearly two years of fruitful collaboration that began when Globant welcomed GUT into its corporate structure. With this unification, GUT Network is set to operate 12 offices worldwide and employ over 2,000 skilled professionals.

The GUT Network now combines a range of capabilities including AI, Digital Marketing, Digital Consumer Experience, Social Media, Content Creation, Media, Marketing Technology (Martech), and Data Analytics. Furthermore, specialized marketing services focusing on the Healthcare and Pharmaceutical sectors have been incorporated into this expansive network. This new structure is led by notable figures such as GUT co-founders Gastón Bigio and Anselmo Ramos, alongside Wanda Weigert, the Chief Marketing Officer at Globant.

Located in major cities such as Miami, Bogotá, and Copenhagen, the GUT Network fortifies its operations with the addition of new offices in Colombia and Denmark. The Bogotá office will leverage a talented team of over 200 professionals specializing in full-funnel media strategies, data analytics, and creative solutions. Meanwhile, the Copenhagen office will serve as a center of excellence for healthcare marketing, focusing on pharmaceutical experts and boasting clients like Biogen and Alfasigma.

This strategic consolidation reflects a growing trend in the marketing industry — the need for integrated services that can deliver comprehensive marketing solutions to clients spread across various industries. The decision to merge all marketing capabilities is a testament to the successful integration journey that GUT and Globant have undertaken since the latter acquired the former in November 2023.

GUT Network's expansion considerably enhances its geographical outreach and service offerings, more than doubling its operational size. This also opens the door for GUT to tap into Globant's impressive client roster, which includes major players like FIFA, Electronic Arts, and F1, thus unlocking new opportunities for future collaboration.

With GUT’s rich history of success, including being ranked as the #2 Most Innovative Company in marketing and advertising by Fast Company in 2024, this unification is poised to drive even greater impact. GUT's creative strength has consistently helped brands not only resonate with their audience but also penetrate pop culture effectively, fostering long-lasting relationships and solving their clients' most pressing business challenges.

Wanda Weigert emphasized the significance of this consolidation, stating, "By bringing together all our marketing capabilities into one global and diverse team, we're amplifying our ability to spark meaningful transformation across our clients." This sentiment echoes the vision of GUT co-founders who expressed their excitement about the next chapter of the GUT brand as it expands into new territories.

Underpinning this initiative is a comprehensive approach combining technology with creativity, ensuring that GUT is not just a marketing agency but a powerful ally equipped for the digital future. As both Globant and GUT continue on their journey of growth and innovation, the potential for new groundbreaking campaigns and strategies seems limitless.

In summary, the formation of the GUT Network under Globant marks a pivotal moment that combines creativity with cutting-edge technology, positioning itself as a premier player in the evolving marketing landscape. As they serve a burgeoning client base, the integrated agency is ready to embrace new challenges and opportunities, embodying a future where creativity knows no bounds.