TNL Mediagene Appoints New Editorial Leaders for Roomie Media Property Expanding Reach in Asia

TNL Mediagene Announces New Editorial Leadership for Roomie Media

TNL Mediagene, a prominent digital media and data group based in Tokyo, has recently made significant appointments for its Roomie media properties, which boast a remarkable combined viewership exceeding 16 million across Japan and Taiwan. Chiemi Sasaki is set to spearhead Roomie Japan as the new Editor-in-Chief, while Kate Lin will take the reins for Roomie International.

Roomie serves as a vibrant lifestyle content platform dedicated to themes centered around personalized and comfortable living spaces. Its unique approach merges aesthetics with practical advice on home products, interior inspiration, and the subtleties of everyday life. Since its inception, Roomie Japan has remained at the forefront of lifestyle media, captivating audiences with its curated content that emphasizes thoughtful living. The platform covers various topics, from cozy home interiors to detailed appliance reviews, making it a go-to resource for millions.

Established in 2012, Roomie Japan quickly gained traction due to its focus on aesthetically pleasing yet functional living spaces. The platform has become increasingly popular, ensuring a steady flow of content that resonates with today’s modern lifestyle trends. This commitment to quality content has translated into impressive growth figures, with Roomie Japan's advertising revenue soaring by 145% year over year from early 2025.

On the other hand, Roomie International, launched in June 2024, has taken the successful formula of Roomie Japan and introduced it to a global Mandarin-speaking audience. In just its first year, Roomie International has achieved over 1 million monthly page views, establishing itself as the fastest-growing media property under the TNL Mediagene umbrella.

Chiemi Sasaki, who has been integral to the Roomie editorial team since 2023, has a career dedicated to lifestyle journalism, specifically in food and domestic living. She expressed her excitement regarding her new role: "With Roomie Japan, we have been exploring the nuances of what 'comfortable living' means to our audiences. I look forward to further enhancing this experience through video content and strategic collaborations with Roomie International."

Meanwhile, Kate Lin’s extensive background in storytelling through both visual and written content promises to elevate Roomie International's narrative further. "Leading such a substantial lifestyle platform represents a pivotal moment for me. I am keen to craft compelling stories that blend cultural insights with practical advice, aiming to position Roomie International as a leading source of lifestyle inspiration across Asia," she stated.

Motoko Imada, Co-Founder and President of TNL Mediagene, expressed their confidence in the newly elected editorial leaders: "We are thrilled to have Chiemi and Kate at the helm of Roomie Japan and Roomie International. The Roomie brand, originating in Japan, has flourished into a culturally relevant lifestyle media platform that enriches lives with its content about everyday living."

As media consumption habits evolve, TNL Mediagene continues to leverage its diverse content offerings, achieving over 45 million monthly unique users and significant visibility in the digital landscape. The company's consolidated revenue for FY2024 reached $48.5 million, with the Roomie brand being a substantial contributor to this growth.

Overall, with strong leadership in place, the future looks bright for the Roomie media properties as they continue to expand their readership and influence in the lifestyle sector, enabling them to cater to personal living needs across diverse markets.

For more information on Roomie Japan or Roomie International, visit their official websites: Roomie Japan and Roomie International.