#USA #New York #OUTFRONT Media #The Farmlink Project #food insecurity

OUTFRONT Media and The Farmlink Project Collaborate to Combat Food Insecurity

In an impactful partnership, OUTFRONT Media, a major player in the out-of-home advertising sector in the U.S., has joined forces with The Farmlink Project to launch a compelling campaign addressing food insecurity during the busy Thanksgiving season. This initiative not only seeks to raise awareness but also aims to drive action among the public. The campaign's powerful tagline, "$1 = 17 lbs of food saved," serves as a call to action, motivating individuals to consider the profound impact of their contributions.

The campaign is strategically timed, running from now until December 6, coinciding with the peak holiday travel period when many are in the spirit of giving. Digital billboards will display the message nationwide, reaching a broad audience during a time of year synonymous with generosity and community support. Given the substantial increase in holiday traffic, the aim is to capture the attention of passersby and inspire them to donate.

The collaborative effort also marks a significant moment for The Farmlink Project, showcasing its rebranding initiative. As a leader in the charitable food space, The Farmlink Project has been at the forefront of addressing food waste and hunger since its inception as a student movement at the onset of the COVID-19 pandemic. The organization has successfully delivered nearly 300 million pounds of food to families across North America—food that might have otherwise ended up in landfills.

The Impact of Donations

One of the standout elements of this campaign is its appeal to the public to take action during a time of heightened food consumption in America. Thanksgiving, known for its lavish feasts, is also a prime occasion for individuals and families to reflect on food security issues within their communities. The Farmlink Project encourages people to use the season of gratitude as an opportunity to contribute to its mission. For the month of December, every dollar donated will be matched, translating into 32 pounds of food provided to those in need.

Aidan Reilly, the Head of Partnerships at The Farmlink Project, expressed enthusiasm about the campaign, stating, "In collaboration with OUTFRONT, we are able to expand our mission of supporting farmers and feeding families by inspiring people to take simple actions. Collectively, those efforts can add up to help us reach our goal of raising $100K in December." This goal not only underscores the urgency of the initiative but also highlights the collaborative spirit of the two organizations in tackling an issue that affects millions.

OUTFRONT Media's Commitment

Liz Rave, Vice President of Marketing at OUTFRONT Media, emphasized the organization's commitment to fighting food insecurity, noting that this cause is championed by its employees. "This timely Thanksgiving campaign is our latest effort to support and amplify Farmlink's mission at a critical time for food insecurity solutions. We are also proud to be making a monetary donation of our own this holiday season," she said. OUTFRONT Media sees this partnership as an extension of its purpose — to help people, places, and businesses grow stronger.

The campaign not only brings visibility to The Farmlink Project's cause but also leverages OUTFRONT's extensive media resources to amplify their efforts effectively. The integrated approach combines innovative technology, community engagement, and strategic messaging to drive home the importance of addressing food insecurity during the holidays.

Conclusion

As the Thanksgiving holiday approaches, the OUTFRONT Media and The Farmlink Project campaign stands as a beacon of hope and action against food insecurity. This partnership showcases the potential for collaboration between marketing and social good, aiming to inspire communities across the United States to come together and contribute to a worthy cause. Every action, no matter how small, can lead to significant change. Let's make this season of giving count and help those in need through simple acts of generosity.

For more information on the campaign and to contribute, visit The Farmlink Project's website and see how your donation can make a difference this holiday season.