Exciting Launch of the Pro Cheer League on National Television in 2026

The Pro Cheer League Takes to National Television

The world of professional cheerleading is set to receive a monumental boost with the upcoming launch of the Pro Cheer League (PCL). This new league, backed by Varsity Spirit, is set to grace national television screens, providing fans with an electrifying experience from January 16 to March 27, 2026. With a historic broadcast agreement with Scripps Sports, the league aims to shine a spotlight on cheerleading like never before.

A New Era in Cheerleading

Varsity Spirit, a leader in cheerleading and dance team apparel, competitions, and camps, has long been a champion of the cheerleading culture. Under this new partnership, cheerleading will take center stage as a professional sport with paid athletes competing in high-energy match formats. The league encompasses a robust selection of teams, namely the Atlanta Air, Dallas Drive, Golden State Grit, and Miami Metal, all geared up for thrilling contests that promise to captivate the audience.

What to Expect

Each of the five live Pro Cheer League matches will air exclusively on ION, Scripps’ national sports network, which is accessible to every household across the United States. The inaugural season's kick-off will occur in Indianapolis, with the championship match to be hosted in Nashville. Matches are scheduled to begin at 8 p.m. ET, offering a prime time slot for fans to tune in and experience the dynamic atmosphere of professional cheerleading.

Brian Lawlor, the president of Scripps Sports, expressed excitement about the league’s potential, stating, “We’re thrilled to welcome the Pro Cheer League to ION. This innovative combination of the energy of cheerleading and engaging storytelling will leave viewers wanting more.” This statement highlights the unique appeal the league aims to bring, merging athletics with entertainment in a way that resonates with fans of all ages.

Building a New Generation of Athletes

Bill Seely, the President of Varsity Spirit, shared his vision for the league, emphasizing its role in inspiring future generations of cheerleaders. “We’ve watched this incredible sport grow at all levels for decades, and ION will help introduce a national audience to these incredibly talented professional athletes.” With a focus on showcasing skill, energy, athleticism, and precision, the Pro Cheer League aims not only to broaden its fanbase but also to ignite the dream of cheerleading as a viable professional career.

Entertainment and Competition Combined

The Pro Cheer League will offer a unique competition format, featuring stunts, tumbling, synchronized choreography, and head-to-head skills challenges. This will truly bring the intensity of professional sports into cheerleading. Fans can expect action-packed performances that highlight the athletes’ dedication and talent. Each match will encompass four regular season confrontations, leading up to the championship event that will be broadcast live on ION.

A Collaborative Effort

The agreement with Scripps Sports signals a collaborative effort with Paramount Global Content Distribution as well as Foundation Media Partners, aiming to provide unparalleled access to live sports and other unscripted content throughout the season. With updates on talent, league details, and match schedules set to follow, the excitement is palpable in anticipation of this groundbreaking event.

Conclusion

As January approaches, the Pro Cheer League promises to not only transform the landscape of cheerleading but also position it firmly within the realm of professional sports. This momentous occasion signifies a leap forward for cheerleading, showcasing the hard work and passion of athletes on a national stage where they belong. The influence of the PCL could very well shape the future of cheerleading, as it strides into the hearts of fans and aspiring cheerleaders alike.