#Japan #Okayama #COUNTERWORKS #Shop Counter #Tenmaya Store

Introduction of the 'Shop Counter Enterprise'

Looks like Tenmaya Store has taken a significant step forward in retail operations with the implementation of 'Shop Counter Enterprise,' a leasing DX system developed by COUNTERWORKS, headquartered in Shinagawa, Tokyo. This innovative system aims to optimize the management of event recruitment and administration across 37 commercial facilities mainly in Okayama Prefecture, enhancing operational efficiency and expanding connections with new tenants.

Background of Tenmaya Store

Tenmaya Store operates a retail business centered in Okayama Prefecture and extends into Hiroshima and Tottori prefectures with brands like 'Tenmaya Happy Town,' 'Tenmaya Happies,' and 'Happymart.' This local-oriented company has a diverse range of establishments, from large shopping centers to grocery supermarkets, operating within the specific demands of various commercial districts. Their focus on local production for local consumption and partnerships with municipalities and universities underpins their approach to community-centered retailing.

Historically, Tenmaya Store has collaborated with agents to manage event space utilization. However, scheduling and coordination were largely managed at each store level, making it challenging for headquarters to have a comprehensive understanding of planned activities, occupancy status, and information on vendors across all sites. This resulted in redundant scheduling efforts and complicated data sharing and analysis practices.

Additionally, disparities in event execution across stores highlighted the need for a more streamlined approach. While maintaining relationships with existing agents, there was a clear demand to broaden recruitment channels to attract events that matched the unique characteristics of each store, which could ultimately drive revenue growth.

Goals of the 'Shop Counter Enterprise' Implementation

The current rollout of 'Shop Counter Enterprise' is set to promote specific service events, like health consultations and procurement of used goods, via a dedicated recruitment site and management system specifically for Tenmaya Store. This system will be operational across all 37 facilities, centralizing the management of information related to tenant recruitment, inquiries, scheduling, applications, contracts, and payment confirmations.

One of the key outcomes expected from this unified system is that headquarters and individual stores will have real-time visibility of event schedules and operational statuses, reducing scheduling conflicts and ensuring thorough oversight on operations. This ease in management will alleviate burdens on store personnel, enabling the staff, including store managers, to focus on the primary responsibilities involved in running the stores.

Moreover, while maintaining operations with existing agents, outreach through the dedicated recruitment site and the 'Shop Counter' tenant network will also encourage applications from new businesses, thereby increasing the options available for events. This initiative aims not only at operational improvement but also at enhancing the productivity of stores that previously had limited opportunities.

The system will also accumulate and analyze data regarding application statuses, occupancy rates, and event performance per facility/space, allowing for ongoing reassessment and refinement of recruitment criteria and space utilization strategies. Continuous operational enhancements will align these efforts with the goal of increasing event-related revenue.

It is worth noting that during the implementation, COUNTERWORKS will provide dedicated consultancy support from initial design to operationalization, ensuring quick improvements in functionality and profitability for Tenmaya Store.

Comments from Tenmaya Store

A representative from Tenmaya Store expressed that they view event-based initiatives as essential to enhancing store revenue while also offering customers new encounters with products and services that boost store appeal. Previously, the spread of information and processes across various stores made it difficult for the headquarters to maintain an overall view and continuously enhance operational strategies.

With the adoption of 'Shop Counter Enterprise,' Tenmaya Store anticipates unified management of event information across the 37 facilities while minimizing managerial burdens. They aim to expand opportunities for new tenant interactions, enriching the event experience for local customers and ultimately enhancing store appeal and profitability.

For more information on upcoming events and partnerships at Tenmaya's commercial facilities, you can visit their dedicated event recruitment site here.

About 'Shop Counter Enterprise'

The 'Shop Counter Enterprise' is described as a leasing DX system designed for commercial facilities. It provides a tenant recruitment site where facilities can list their space and an operational management system for inquiries, sales, tenant information management, and space occupancy oversight, delivered as a SaaS solution. With ongoing feature enhancements and upgrades, it supports the efficiency and productivity of tenant recruitment and management tasks, currently operating in over 2,000 commercial facilities. For more details, visit COUNTERWORKS.