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Celebrating Three Years of Gallery Beach House: A Vibrant Return to the Hamptons

Gallery Media Group (GMG), known for its modern lifestyle platforms including PureWow and Coveteur, recently celebrated a significant milestone—the three-year anniversary of its Gallery Beach House franchise. This much-anticipated annual event took place in the picturesque Hamptons throughout July, bringing a wave of energy and excitement to the East End. The month-long experience was filled with curated moments focused on fashion, wellness, music, and culture, making it a summer staple for many.

In an exclusive invite-only setting, guests were treated to an extensive itinerary featuring bright and lively activities—from sunrise sound baths to sunset DJ sets. Throughout the month, attendees enjoyed daily pool parties, invigorating cold plunges, personalized aura readings, pickleball tournaments, and rejuvenating beachside facials. The 2025 edition was designed in collaboration with standout brand partners such as bdy., Tree Hut, Bioré, Hendrick's Gin, Sanpellegrino CIAO!, DiGiorno, Filthy Foods, and many others, each seamlessly integrated into the event’s social-first content strategy.

A Month of Excitement and Entertainment

One of the highlights of this year's Gallery Beach House was its electric atmosphere, characterized by a dynamic lineup of creators and talent. Stars including Rebecca Minkoff, Tyler Cameron, and Rachael Kirkconnell, among others, graced the venue, further amplifying the event’s cultural resonance.

"Celebrating three years of Gallery Houses in the Hamptons holds immense significance for us," expressed Ryan Harwood, CEO of Gallery Media Group. "This milestone reflects the growing impact of our events and the vibrant community we've nurtured. Our commitment lies in crafting exceptional experiences that resonate across wellness, food, music, and culture—this is just the beginning."

The Brand Partnerships Stealing the Show

The event shone brightly thanks to several innovative brand activations. For instance, Hendrick's Gin kicked off the celebrations with a themed Fourth of July brunch, enticing guests with a delightful spritz tasting paired with a specially designed menu. Throughout the month, the Hendrick's bar offered custom cocktail options, providing an array of refreshing summer drinks.

Sanpellegrino CIAO! added a touch of Italian flair to the menu, offering guests a sampling of its new flavored sparkling water during welcome aperitivos. As the cherry on top, guests also enjoyed a CIAO! Sorbet Gelato Bar during the last event, adding a sweet finish to the Summer Recharge celebration.

DiGiorno, the beloved pizza brand, brought a flavor-packed pop-up experience, serving freshly prepared wood-fired pizzas to myriads of delighted guests. The evening culminated in a fun Polaroid experience, allowing attendees to capture memorable moments. Meanwhile, Filthy’s mixers added a refreshing twist to the cocktails served poolside, making every drink an elevated experience.

Wellness and Beauty at the Forefront

On top of the culinary delights, the event incorporated a focus on wellness and beauty. Attendees could recharge at the Tree Hut Club, a serene space where guests received indulgent spa treatments using Tree Hut's newest products. Meanwhile, Bioré showcased its UV Aqua Rich Daily Moisturizer SPF 50, reinforcing the importance of skincare while attendees relaxed and enjoyed the coastal ambiance.

The collaboration with bdy. took the festivities up a notch, hosting a lively disco pool party featuring energetic DJ performances. Poolside beauty services, including glow treatments, added to the allure, allowing guests to unwind while socializing and enjoying the vibrant atmosphere.

A Platform for Future Growth

Gallery Media Group consistently positions itself at the forefront of innovative experiences and seeks to amplify its experiential events further. From Super Bowl activations to collaborations at the Miami Art Week and beyond, GMG aims to harness the power of leading creators and influencers, ensuring the Gallery House franchise remains a premier platform for viral content and enjoyable experiences.

As the dust settles on this year's successful return to the Hamptons, the anticipation for what next year holds is already palpable. With each passing year, the Gallery House franchise continues to evolve, inspire, and engage communities in ways that resonate deeply within the realms of culture, wellness, and creativity.