Momentum to Participate in Groundbreaking Marketing Conference Challenging Industry Norms

Challenging Marketing Norms: Momentum's Participation in the Upcoming Conference

Momentum Inc., headquartered in Minato, Tokyo, is excited to announce its participation in the upcoming conference titled "Reevaluating Marketing Norms: The Successes of Twelve Companies that Went Against the Grain." Scheduled for September 18, 2025, this event will be hosted by Galapagos Inc. and promises to explore the questioning of established marketing beliefs.

The conference raises an important question; are the traditional marketing principles, such as A/B testing, segmentation, posting frequency, and landing page design, still relevant in today's fast-evolving marketplace? Twelve innovative companies will share their unique hypotheses that diverged from conventional wisdom, revealing the tactics they implemented to achieve outstanding results. This conference presents a golden opportunity for marketers grappling with stagnant campaigns to discover new strategies to reinvigorate their efforts.

Among the notable speakers is Momentum's VPoM, Yasuhiro Takeshima, who will deliver a session titled, "The Pitfalls of CPA-Centric Advertising: How to Navigate 'Illusory Metrics' and Achieve Direct Sales Outcomes." This presentation targets marketers frustrated with seemingly positive management dashboard metrics that do not correlate with sales growth. Yasuhiro will guide attendees on how to eliminate wasted advertising expenditure and pivot towards measurable success.

Event Overview

- Event Title: Reevaluating Marketing Norms: The Successes of Twelve Companies that Went Against the Grain
- Date and Time: September 18, 2025, from 10:00 AM to 2:20 PM (Live Broadcast), September 19, 2025, from 10:00 AM to 2:20 PM (Archive Replay)
- Participation Fee: Free
- Location: Online
- Host: Galapagos Inc.
- Registration Link: Sign up here

Speaker Introduction

Yasuhiro Takeshima, VPoM at Momentum Inc.

Yasuhiro Takeshima commenced his career after joining iStyle as a new graduate, focused on corporate sales. He later contributed to various web-based business companies, steering operational planning and managing subsidiaries, launching new AI services, and enhancing revenue for existing businesses. Following his time at Mitsubishi Corporation, where he handled marketing and strategic planning for their DX operations, he joined Momentum in 2021, focusing on marketing and business development. As VPoM, his leadership now extends over both marketing and public relations sectors.

About Momentum Inc.

Momentum Inc. is a verifiable ad solution company dedicated to enhancing the integrity of the digital advertising market in Japan, utilizing language processing technology and unique data for ad fraud detection. Our solutions are widely used across domestic advertising agencies and platforms. We are proud to host significant initiatives like the Agency Certification Program (ACP) and the Platform Certification Program (PCP), receiving participation from many of Japan's top corporations. Through our mission of eliminating ineffective advertising, we contribute to the healthy growth of the digital advertising market.