#Japan #Nagoya #Restaurant Design #Japanese Cuisine #Yayoi Ken

Yayoi Ken Opens Its New Store in Imaike

Plenus Co., Ltd. has recently expanded its chain of Japanese dining experiences by opening a new Yayoi Ken location in Imaike, Nagoya. Scheduled to open on February 12th, 2026, at 10 AM, this new restaurant is part of a wider initiative that sees Yayoi Ken operate 365 branches across Japan.

The Imaike store represents the brand's fresh identity, which was revealed through new logos and symbols in December 2023. The design cleverly incorporates elements that resonate with modern Japanese aesthetics, showcasing a harmonious blend of traditional influences and contemporary design principles.

Store Features and Ambiance

One glance at the store reveals its sophisticated design, featuring a logo that merges a modern Mincho font for the Japanese characters with an English alphabet, offering instant recognition of the Yayoi Ken brand both domestically and abroad. The symbol itself draws inspiration from the initials of 'YAYOI', forming an elegant curtain (noren) shape, complete with a subtle engraving of ‘やよい’ in Hiragana, emphasizing an authentic touch that aligns with traditional Japanese dining culture.

The color palette—Yayoi Red and Yayoi Young Grass—was carefully selected to reflect themes of ambition, warmth, and the fresh vitality of spring. This conscious design choice aims to create a comforting atmosphere that invites guests to enjoy their meals leisurely. Guests will also benefit from the introduction of tablet ordering systems at each table, allowing them to explore the menu without feeling rushed.

Additionally, the Imaike location takes pride in its ‘Okawari-doko’ service where diners can enjoy unlimited refills of rice, broth, and pickles—a signature feature of Yayoi Ken that has delighted patrons.

New Dessert Menu

The excitement doesn’t stop with savory meals; the Imaike store introduces a delightful exclusive dessert menu that guests can enjoy post-meal. Offerings include:

• - Strawberry Custard Waffle - ¥580
• - Kinako Fried Bread & Vanilla Ice Cream - starting at ¥460
• - Zenzai (Sweet Red Bean Soup with Grilled Rice Cake) - ¥350
• - Strawberry & Vanilla Sundae - ¥390
• - Matcha Green Tea - ¥300

Diners can extend their stay, indulging in these crafted desserts that complement the quality dining experience at Yayoi Ken.

Connecting with Customers via Technology

To provide added convenience, Yayoi Ken encourages patrons to utilize their official mobile app. This platform not only keeps users updated on new menu items and campaigns but also allows easy access to food delivery services like Uber Eats and Demaecan. Interactive features such as mini-games reward users with coupons, promoting an engaging and rewarding experience that elevates their dining engagement.

For more details, customers can visit the official Yayoi Ken website here.

Conclusion

As Yayoi Ken continues to evolve, the opening of the Imaike store stands as a testament to the brand's commitment to quality and innovation in the culinary landscape of Japan. This restaurant not only enhances the local dining scene but also reaffirms the brand’s vision of bringing joy to meals, one dish at a time.