RainFocus Acknowledged as Adobe's B2B Technology Partner of the Year for 2025

RainFocus Recognized at Adobe Summit 2025

RainFocus™, a leading provider of next-generation event marketing platforms, has received the prestigious title of Adobe Digital Experience B2B Technology Partner of the Year for 2025. Announced during the Adobe Summit, this accolade signifies the strong collaborative relationship between RainFocus and Adobe, and the significant advantages their partnership has brought to the marketing and sales industries.

The Adobe Digital Experience Partner Awards celebrate companies that have made innovative contributions to Adobe's ecosystem while significantly impacting customer success. RainFocus's integrations with Adobe, particularly the Source Connector and Destination Connector for the Adobe Experience Platform, played a pivotal role in achieving this recognition. These tools enable businesses to effectively harness and map customer data, thus enhancing marketing efforts and decision-making processes.

The Source Connector allows businesses to integrate behavioral data from RainFocus into the Adobe Experience Platform, creating a comprehensive understanding of customers and event attendees. This holistic view empowers companies to make informed marketing and sales choices that drive success. Additionally, the Destination Connector facilitates the activation of these customer profiles in RainFocus, enabling personalized attendee journeys and streamlining the customer acquisition process.

The award was announced during Partner Day, an exclusive pre-conference event designed for Adobe’s partners. RainFocus has been a key player in supporting Adobe's event portfolio for over six years, powering this year's Adobe Summit, which comprises both in-person and virtual attendees across more than 200 sessions.

JR Sherman, CEO of RainFocus, expressed his pride in the recognition, stating, "We have built an incredibly powerful partnership with Adobe, and it is an honor to receive this award. Our native platform integrations with Adobe Experience Platform enable event marketing to become a core element as it transitions from disconnected campaigns to cohesive customer journeys. Our two-way Adobe integrations enrich our sales enablement tools by providing real-time insights into customer engagement and buying behaviors. Events serve as a crucial link in sales marketing, and our innovative integrations have proven to enhance pipeline growth and win rates for our joint clients."

Rishabh Dayal, head of solutions consulting in B2B industries at Adobe, also praised the collaboration, noting, "RainFocus is not only a technology partner but also a valued customer at Adobe Summit. In an era focused on first-party data, accessing valuable insights from the event marketing sector is crucial. RainFocus, with its robust Adobe integrations, delivers necessary insights through unified customer data, which fuels large-scale personalization, enhances pipeline contribution, and speeds up deal cycles."

RainFocus will host several events during Adobe Summit on March 18, aiming to connect with fellow B2B marketers and share insights into the evolving landscape of marketing strategies. Attendees are invited to experience RainFocus's solutions firsthand as experts will be available at Booth #1271 showcasing the innovations that stem from this strategic partnership with Adobe.

RainFocus’s impact doesn't stop there; attendees can look forward to insightful sessions, including one titled "2025 Revolutionizing B2B Buying Journeys With Meeting and Event Data," conducted by RainFocus leaders and industry experts. This session aims to uncover the transformative role of event data in refining the B2B buying experience.

For more information about the activities planned at Adobe Summit and to explore RainFocus's capabilities, please visit their website or request an invite for exclusive behind-the-scenes tech tours. RainFocus continues to empower organizations with its platform, dedicated to leveraging real-time data and creating exceptional event experiences that augment customer relations throughout every stage of their journey.

In summary, RainFocus's recognition as Adobe's B2B Technology Partner of the Year is not just an accolade; it reflects a commitment to innovation and a deep understanding of the intersection between events and marketing. As the landscape continues to change, RainFocus seems poised to lead the charge in optimizing event engagements and enhancing overall customer experiences.