#solar energy #Japan #Battery Storage #partnerships #Shinjuku, Tokyo

Transforming Sales Channels in the Solar Industry

In a significant analysis conducted by Kokusai Kogyo Co., Ltd., a comprehensive survey has been carried out among 110 key individuals involved in the sales and installation of solar power and battery storage solutions across various sectors, including construction and real estate. This investigation sheds light on the existing dynamics and urgent transformations in the solar and storage battery industry.

Key Findings

High Rates of Collaboration

The survey reveals that approximately 80.9% of respondents have experience in forming collaborations, with 55.4% currently maintaining alliances. This underscores a notable trend where companies are increasingly relying on partners to enhance their service offerings and expand market reach.

Importance of Data-Driven Proposals

A substantial 85.4% of participants affirmed that the ability to present data-driven proposals substantially influences their trust in potential partners. This finding indicates a strong correlation between the availability of information and decision-making in forming alliances.

Standard Reporting Systems

When it comes to the critical elements for successful partnerships, the survey highlighted that 49.1% of participants prioritize having a standard reporting system for sharing customer engagement progress. Such systems can facilitate transparency and responsiveness, thus enhancing partner relationships and operational efficiency.

Survey Overview

Research Details

• - Survey Name: Survey on Conditions for Sales Partnerships in Solar and Battery Sales
• - Methodology: Conducted via IDEATECH's research marketing tool, Risapie®︎, through online surveys
• - Duration: October 24-27, 2025
• - Participants: 110 individuals engaged in the sales and installation of solar energy and battery systems.

Background of Partnerships

Among those currently engaged with partners, 58.4% indicated that the primary motivation for their partnerships stemmed from the need to offer additional products or services to existing customers. Other reasons included broadened product offerings (37.1%) and efficiency improvements in direct sales (33.7%). It’s apparent that the drive for expanding sales avenues and improving service delivery remains a pivotal incentive.

Choosing the Right Partner

Interestingly, 46.1% of responders emphasized the selection of partners who demonstrate clear customer handling processes and reporting systems as a key consideration. Additionally, 44.9% favor companies with established educator and certification systems for sales personnel. These high standards underline a growing expectation for accountability and quality assurance in partnerships.

Addressing Hesitance in Forming Alliances

Despite the benefits of collaboration, 33.3% of respondents who have not engaged with partners cited an inability to perceive tangible benefits from partnerships as a primary reason for their reluctance. Others indicated concerns over the reliability of potential partners and uncertainties regarding liability during issues or disputes.

Future Outlook for Partnerships

Looking ahead, 23.6% of those surveyed expressed a desire to expand their alliances in the solar and battery sector further. An additional 31.8% stated they would consider partnerships as needed. This suggests a cautious but optimistic view towards collaborative growth opportunities in the industry.

Conclusion

The survey clearly illustrates a significant shift from traditional sales approaches towards a more collaborative model among builders and suppliers in the solar and storage battery sector. With increasing reliance on data-driven decisions and structured reporting systems being paramount for successful collaborations, companies that can adapt to these demands will likely thrive in this evolving landscape. As the industry continues to evolve, establishing measurable success criteria and transparent processes will be essential for fostering trust and building robust relationships.

About Kokusai Kogyo Co., Ltd.

Founded in 1947, Kokusai Kogyo is dedicated to leveraging geospatial information technology to create a sustainable world. The company engages in various consulting services across disaster management, administrative management, and environmental sustainability.