#Italy #Jonathan Bailey #MARTINI #Spritz #Southern Italy

Jonathan Bailey Goes 'Off Script' in Italy with MARTINI®

In a refreshing creative union this summer, renowned actor Jonathan Bailey has teamed up with the celebrated Italian aperitivo brand MARTINI® to encourage audiences around the world to embrace spontaneity. With an inspiring call to action, Bailey invites everyone to break free from their routine and make the most of the warm season by trying something new.

MARTINI's initiative, characterized as 'Going Off Script,' aims to transform ordinary summer plans into memorable experiences. Recent research by MARTINI found that a staggering 62% of individuals believe their daily choices—be it regarding holiday destinations, hobbies, or even drink selections—have become mundane and predictable. This partnership emphasizes the desire for a summer filled with spontaneity, fun, and discovery, resonating with the 65% of people who appreciate intentional spontaneity as a positive life trait.

Filmed in the picturesque landscapes of Southern Italy, where Bailey finds solace during his rare moments of downtime, the collaboration sees him stepping away from his scripted roles to celebrate effortless Italian style and the pleasures of unexpected events. As he delves into this new venture, Bailey shares his excitement, reflecting, "Going off script is the ultimate way to allow space for fun and new experiences. Unplanned moments end up being the most unforgettable. This summer, I invite everyone to take a breath, dive in, swerve off-piste, and be playful. Live a little differently... with a MARTINI Spritz in hand, of course."

The MARTINI Spritz, a refreshing cocktail that has surged in popularity, sets the scene for this spirited call to action. With its crisp design and delightful balance of flavors, the creation is simple: mix three parts MARTINI Prosecco with two parts MARTINI Bianco and one part soda, completing the drink with ice and garnishments such as lemon, mint, and strawberries. The result: a beautifully refreshing cocktail perfect for warm summer days.

Fans can indulge in this delightful drink themselves while experimenting with MARTINI's new pop-up experience, TERRAZZA MARTINI, touring across Europe. This initiative features over 30 unique rooftops, bars, and piazzas in major cities—such as Barcelona, Berlin, Milan, Madrid, and Antwerp—inviting people to sip and celebrate their own summer adventures like Jonathan Bailey.

Partnering with a brand synonymous with captivating cinematic moments, Bailey has taken on the mantle of this summer's 'MARTINI Man,' showcasing the inherent charm of the MARTINI lifestyle. As the summer heats up, Bailey along with MARTINI presents an open invitation to everyone: let go of the predictable and embrace the chance for joy and spontaneity. After all, summer is the perfect time to go 'Off Script.'

In sum, this collaboration advocates for more than just a drink; it promotes a lifestyle change where unplanned moments become cherished memories. So, gear up for a summer defined by exploration and delightful surprises, with the MARTINI Spritz leading the way to unforgettable experiences.