#USA #California #United Soccer League #USL #Crystal Geyser

Crystal Geyser and United Soccer League Join Forces

Crystal Geyser® Alpine Spring Water®, a distinguished brand from CG Roxane LLC, proudly announces a multi-year partnership with the United Soccer League (USL), marking an exciting new chapter for both organizations. This collaboration sees Crystal Geyser becoming the 'Official Water Partner' of the USL and the presenting partner on TUDN, ensuring both players and fans stay well-hydrated throughout the season.

A Commitment to Hydration and Community

At the core of this partnership lies a shared commitment to health, hydration, and community engagement. With soccer's growing popularity in the U.S., the importance of hydration is increasingly recognized, especially in an intense game environment. “We are thrilled to welcome Crystal Geyser to the USL family,” said Josh Keller, the USL's Executive Vice President of Corporate Development Partnerships. He emphasized that hydration is essential for both players’ performance and fans’ enjoyment.

The partnership will also see Crystal Geyser’s branding prominently featured across various platforms, ensuring high visibility during matches broadcasted by CBS and ESPN. Furthermore, this collaboration will leverage digital content strategy, including a custom series that interviews players, coaches, and fans, highlighting their individual journeys and dedication to the sport. This engaging content will be shared across the USL’s YouTube channel and its social media platforms.

On-Site Activations and Community Engagement

As part of the agreement, there will be interactive on-site activations during USL match days. These events aim to connect local fans with the league and promote the sport among younger generations. Crystal Geyser will also act as the presenting sponsor for USL Youth Academy events, spotlighting young aspiring players aiming to advance in their soccer careers.

Anne-Charlotte de La Porte, VP of Marketing at CG Roxane, expressed enthusiasm for this collaboration. “This partnership provides a great opportunity to support aspiring athletes and connect with fans who share our values of an active lifestyle and community spirit,” she stated. The alignment between soccer’s burgeoning popularity and Crystal Geyser’s commitment to healthy living represents the essence of this partnership.

A Look at CG Roxane and Its Legacy

CG Roxane LLC has long been an environmental steward and a champion for sustainability since its inception in 1990. The company prides itself on bottling water directly from natural spring sources and has taken pioneering steps in sustainability by establishing its own recycled plastic plant, becoming the first U.S. beverage company to do so.

Crystal Geyser® is celebrated not only for its refreshing spring water but also for its dedication to preserving the environment. This crucial philosophy aids in distinguishing CG Roxane from competitors in an increasingly crowded market.

About USL: A Leader in Soccer Development

Founded in 1986, the United Soccer League is the largest soccer organization in the United States, serving over 200 communities. With a unique ecosystem that offers pathways from youth to professional levels, the USL operates multiple leagues for both men and women. Its comprehensive structure includes the USL Championship (Division II), USL League One (Division III), and the USL Super League (women's professional league), all of which contribute to the growth and accessibility of soccer across the nation.

As one of the most widely accessed soccer leagues in the country, thanks to significant media partnerships, the USL is set to benefit from this strategic collaboration as it seeks to further engage local communities and develop future soccer stars.

For more information on Crystal Geyser® and the United Soccer League, interested parties can visit CrystalGeyserPlease.com and USLSoccer.com.