KADOKAWA Invites 100 Creators to Tokyo Game Show 2025 for Collaboration and Exposure

KADOKAWA to Showcase Creators at TGS2025

KADOKAWA, a renowned media company based in Chiyoda, Tokyo, has made an exciting announcement regarding the upcoming Tokyo Game Show (TGS) 2025. From September 25 to September 28, 2025, the company will extend invitations to around 100 creators utilizing its YouTube Multi-Channel Network (MCN), known as the Creator Support Program (CSP). This initiative aligns with KADOKAWA's mission to connect global talents and creativity, contributing significantly to both the event and the creators involved.

The Tokyo Game Show has evolved into one of the largest gaming fairs in the world since its inception in 1996, featuring both BtoB and BtoC functionalities. The event will take place at Makuhari Messe and aims to draw attention from various exhibitors and attendees alike. Over the past years, TGS has emphasized collaborations with influencers to broaden the recognition of participating companies. Following this trend, TGS2025 will continue to provide a dedicated invitation category for creators affiliated with MCNs and agencies, offering a unique space for collaboration and promotional activities.

As part of its role, KADOKAWA, through the CSP, aims to support YouTube creators and extend the reach of TGS2025 by sharing event experiences across social media platforms. This not only fosters greater awareness of TGS2025 but also amplifies the appeal of the content presented by participating firms.

What is the Tokyo Game Show?

The Tokyo Game Show, held over a span of four days, allocates the first two days as business days, only allowing entry for industry professionals, media, influencers, and distributors. The latter two days are open to the public, welcoming a diverse audience from around the globe. TGS2025 is expected to feature the highest number of exhibitors and booths in its history, reflecting the growth and enthusiasm within the gaming industry.

Introducing CSP (Creator Support Program)

CSP, developed by KADOKAWA, leverages YouTube's MCN functionalities along with a proprietary system for managing secondary use and revenue distribution. This service is designed to provide creators and right holders with new income opportunities and public relations prospects, officially launched in March 2022. The overarching goal of KADOKAWA Group is to create a creative platform that connects global talents and captivates audiences through compelling content.

Currently, CSP is utilized by a diverse range of creators, from VTubers and streamers to official anime channels and content cutting. The network boasts over 600 channels, with a cumulative total of more than 60 million subscribers, reflecting its extensive reach within the digital landscape.

For creators or rights holders interested in partnering with CSP, KADOKAWA welcomes inquiries to explore potential collaboration. This program not only supports individual creators but also strengthens the overall creative ecosystem.

As TGS2025 approaches, the involvement of creators through CSP promises to elevate the event's profile and enhance the experience for all attendees, merging gaming culture with innovative content creation.