#Japan #Osaka #Shibuya109 #Cookhouse #Osaka Business Frontier

A Unique Culinary Innovation at Shibuya109 Abeno

SHIBUYA109 Abeno has embarked on a delightful new venture, introducing its fourth original bread product: the Hayashi Rice Bread (without rice). This specialty bread will be available for a limited time from January 2 to January 31, 2026, in collaboration with Cookhouse, managed by Daiya, and in partnership with local high school students.

The Birth of Hayashi Rice Bread

The innovative Hayashi Rice Bread was born from a desire to merge the familiar taste of hayashi rice with the convenience of bread. Despite its name, the bread does not contain actual rice. Instead, it features Cookhouse's unique filling made of tender beef and sautéed onions, enveloped in a crispy breadcrumb coating, providing a delightful texture and flavor. The creation process was spurred by students' enthusiasm—”Why not have a hayashi rice bread just like curry bread?” Their idea was turned into a reality, showcasing culinary creativity and innovation.

A Collaborative Effort

This initiative represents a strong commitment to engaging with the community and supporting youth. Under the theme “Making You SHINE!”, SHIBUYA109 Abeno aims to empower the new generation, helping them realize their dreams and wishes. The high school students participating in this project belong to the Business Management Club at Osaka Prefectural Osaka Business Frontier High School. They have been actively involved in crafting business ideas, with support from SHIBUYA109 Abeno since January 2022.

Hands-On Learning Experience

The project process included students brainstorming, discussing, and developing product ideas, allowing them to learn practical skills in business management. Over the five-month development period, students had the opportunity to refine their ideas with mentorship from store staff. They also contributed to promotional strategies, designing attractive visual merchandise and planning taste testing events to further connect with their peers.

Exciting New Flavors

The Hayashi Rice Bread will be priced at 324 yen (including tax), making it an affordable option for those looking to mix their love of bread with gourmet flavors. The press releases highlight the humorous visual representation of one of the student creators, signaling a youthful approach to food marketing.

Cooking and baking not only bring joy but also foster community connections, as seen in this partnership between SHIBUYA109 Abeno and local educational institutions. This beautifully illustrates the power of collaboration between businesses and schools, enhancing student experiences while providing unique offerings to customers.

Continued Commitment to the Community

In the future, SHIBUYA109 Abeno intends to sustain similar initiatives that uplift others in the community. With a focus on innovations driven by young thinkers aged 15 to 24, there will be more projects aimed at integrating youth insights and creativity into business practices. This commitment mirrors the vision of SHIBUYA109 as an organization seeking not just to operate retail spaces but to engage, inspire, and elevate the potential of the next generation.

Corporate Backgrounds

SHIBUYA109 Entertainment, established on April 3, 2017, is based in Shibuya, Tokyo, with a mission to create entertainment experiences that resonate with youth. Daiya, running the Cookhouse chain, is a longstanding company founded in 1952, dedicated to bringing happiness through bread-making.

Conclusion

With the Hayashi Rice Bread set to hit shelves soon, this exciting collaboration not only showcases the dynamic partnership between local businesses and educational institutions but also highlights the creativity and ambition of young people eager to make a mark in the culinary landscape of Japan. Don't miss the chance to try this unique bread starting January 2, and support the new generation as they shine!