#United States #Subaru #Camden #Crosstrek #Forester

Overview of Subaru's Sales Performance

Subaru of America, Inc. recently disclosed their vehicle sales statistics for May 2025, revealing a total of 52,292 units sold. This figure represents a decline of 10.4% compared to the same time last year when they sold 58,356 vehicles. Despite this downturn in monthly sales, the year-to-date figures show a more positive trajectory with a total of 275,260 vehicles sold, marking a 3% increase from the previous year.

Highlights of May 2025 Sales

One of the standout performers in Subaru's lineup is the Crosstrek, which recorded its best-ever May sales, moving 15,793 units. This marks a significant increase of 14.1% from May 2024. Following close behind is the Forester, which also showed strong performance with 15,434 vehicles sold. Other models like the Outback, BRZ, Impreza, and Legacy showed positive growth compared to last year, reflecting a blend of customer loyalty and satisfaction towards Subaru's commitment to quality.

Jeff Walters, President and COO of Subaru of America, commented on the sales report, emphasizing the company's dedication to customer safety and satisfaction, especially for first-time owners. He noted that this commitment is evident as Subaru continues to be recognized as the top automotive brand for social impact according to Forbes, for the third consecutive year. This accolade underlines Subaru's broader mission of being More Than a Car Company® and resonates with their customers on a deeper level.

Details by Vehicle Model

The sales breakdown for May 2025 showcases variances among different models:

• - Crosstrek: 15,793 (up 14.1% from 13,836 last year)
• - Forester: 15,434 (up marginally by 0.6%)
• - Outback: 11,214 (down 32.1% from last May)
• - BRZ: 326 (up 43.6% from 227)
• - Impreza: 2,457 (up 1.6%)
• - Legacy: 1,793 (up 17.4%)
• - Ascent: 3,547 (down 32.8%)
• - Solterra: 1,246 (down 19.4%)
• - WRX: 482 (down a staggering 71.2%)

While certain models witnessed declines in sales, the overall outlook remains cautiously optimistic.

Factors Influencing Sales Trends

The decline in May's numbers can be attributed to a combination of factors, including reduced inventory for in-demand models like the Forester. Troy Poston, Senior Vice President of Sales at Subaru, highlighted the essential role of their retailer network in maintaining strong relationships with customers after purchase. Their efforts to provide exceptional service and educate new owners about vehicle features greatly influence customer retention and loyalty.

Additionally, Subaru’s continuing commitment to community initiatives through the Subaru Love Promise® is gaining traction, further enhancing brand loyalty and trust with consumers.

Conclusion

In summary, while Subaru of America experienced a drop in monthly sales for May 2025 compared to the previous year, the year-to-date figures demonstrate resilience and a growth mindset. The Crosstrek's record sales and continued support for social initiatives underscore the company's commitment to their customers and the community. Subaru’s unique positioning as a brand that stands for more than just vehicles is reflected in their sales performance and customer feedback, paving the way for future growth.

For more detailed insights, visit Subaru's official website or their community service platforms.