MikeWorldWide Welcomes Abraham Espinosa as New EVP of Strategy

MikeWorldWide Announces Leadership Change with Abraham Espinosa

In a recent strategic move, MikeWorldWide (MWW), one of the foremost independent public relations firms globally, appointed Abraham Espinosa as the firm’s Executive Vice President of Strategy. This newly established position allows MWW to deepen its commitment to providing culturally informed and insight-rich strategic advice to its diverse clientele. Espinosa will report to Michael Kempner, the founder and CEO of MWW.

Espinosa, recognized as a leading strategist in the public relations sphere, holds a reputation for transforming complex market insights into strategic clarity and momentum. His extensive experience comes at a time when MWW intensifies its focus on delivering innovative solutions reflective of the rapidly evolving landscape of consumer engagement. In his new role, Abraham will spearhead the development of audience-centered strategies and identify the essential insights that fuel impactful creative concepts.

His mission will encompass shaping the overall strategic direction of the agency, crafting persuasive tactical and creative briefs, and embedding compelling, insight-led stories in client pitches and presentations. By listening closely to consumer sentiments and understanding client challenges, Espinosa aims to translate crucial insights into actionable strategies that resonate amidst market complexities.

The shift towards data-driven approaches in the realm of public relations often results in convoluted narratives without human perspectives. With his profound grasp of emerging trends across culture, sports, media, and generational behavior, Espinosa is positioned to safeguard MWW's reputation for earned-first, culturally resonant work. Moreover, he is set to nurture the next generation of strategists at the agency, thereby enhancing its competitive edge in new business ventures.

In emphasizing the importance of execution paired with innovative strategy, Michael Kempner remarked, "Abraham's addition to our team enhances our capacity to deliver insightful, actionable strategies that yield tangible results for our clients." His leadership comes at an opportune moment as MWW gears up for strategic expansions in 2026, strategically positioning the agency for enhanced category leadership.

Espinosa's professional background includes a successful tenure as Senior Vice President at Golin, where he developed strategies for notable brands like Johnson & Johnson, PepsiCo, and Verizon, among others. His unique bicultural perspective adds significant value as he operates across Global, General Market, and Multicultural domains, effectively addressing diverse brand challenges.

“I grew up in a culture of caring,” Espinosa noted. "As a leader, I am deeply invested in my team, our clients' businesses, and the pursuit of compelling ideas. I am excited to join MikeWorldWide—where caring truly counts—and collaborate with a brilliant team eager to bring innovative concepts to fruition, setting brands on a path to meaningful success."

In contrast to other PR agencies navigating challenges like mergers and layoffs, MikeWorldWide is steadfast in its commitment to client service and talent development. The agency is actively recruiting more senior-level talent to further enhance its momentum amidst a landscape of constraints faced by competitors.

About MikeWorldWide (MWW)

MikeWorldWide (MWW) stands as a leading independent integrated public relations agency, renowned for its commitment to culturally relevant storytelling and reputation management. With a professional team exceeding 200 members across North America, EMEA, and LATAM, MWW aids brands in building trust, maintaining relevance, and achieving measurable business outcomes. The agency excels in delivering data-infused, AI-driven campaigns across sectors like technology, healthcare, financial services, and entertainment. Focused on employee well-being and impact-driven results, MWW transforms insights into influential narratives that yield real-world results. To learn more, visit the MWW website or follow them on social media.