The Rise of Photomatic: A New Selfie Experience at Jissen Women's University

A remarkable new addition has taken the Jissen Women’s University Shibuya campus by storm as the self-photo booth phenomenon, "Photomatic," makes its debut. Initiated through a collaboration between PickHive Inc., part of the Kitamura Holdings Group, and Jissen Women’s Gakuen starting September 19, 2025, this innovative self-portrait experience is designed with the needs and preferences of Generation Z in mind.

Bridging Generations with Photomatic

Photomatic is not just about snapping photos; it integrates state-of-the-art technology with the cultural preferences of today’s students. By utilizing design spaces and premium lighting, the booths allow users to take high-quality selfies effortlessly. This initiative not only aims to provide a fun experience but also serves as a practical learning tool for students studying marketing, helping them understand consumer behavior and media trends.

Capture Everyday Moments on Campus

Student life is rich with experiences worth cherishing, and Photomatic offers the perfect platform to immortalize those moments. With its easy-to-use camera and settings designed for optimal results, students can seize everyday memories, from studying in the library to celebrating special events. The service operates at an affordable price—starting at just 500 yen—making it accessible for all students.

About Jissen Women's University

Founded in 1899, Jissen Women’s University is dedicated to nurturing women who can strive for personal independence and contribute positively to society. The institution emphasizes practical learning and application of knowledge through various programs, including partnerships with local governments and businesses. With a curriculum that integrates real-world challenges, students gain the necessary skills and confidence to face their futures. The university features multiple faculties, including Literature, Human Society, and International Studies, across its campuses in Hino and Shibuya.

Innovations in Self-Photography

The idea behind Photomatic originated in 2018, inspired by a desire to empower individuals to take control over their own portrait photography. Hon Sung-hyun, a photographer and visionary behind Photomatic, challenged the traditional ways of capturing memories by enabling people to self-direct their photo shoots. Using high-end professional lighting and carefully curated spaces, even novice photographers can achieve stunning results with the press of a button. The unique concept quickly gained popularity among celebrities in Korea, including big names like BTS, and has managed to maintain its appeal in Japan since its introduction through Kitamura's collaboration in 2024.

A New Lens on Photography Culture

Photomatic aims to not only offer a service but also to foster a culture of photography among students. By integrating self-photo booths into educational settings, it encourages students to engage with visual storytelling, fostering creativity and self-expression. As they navigate their academic careers, the ability to document their journeys adds a meaningful layer to their experiences.

Rental Services for Corporates

Beyond university campuses, Photomatic extends its high-quality photography services to companies looking to enhance their branding and promotional initiatives. With a wealth of experience in events including product launches and live entertainment, Photomatic’s booths can revolutionize corporate branding campaigns. Interested businesses can inquire about rental services and explore how they can leverage Photomatic's unique offerings for their events.

For more information about Photomatic, visit their official website or check them out on Instagram, TikTok, and X (formerly Twitter).

Contact and Company Information

If you want to learn more about Photomatic booth rentals or the services offered by PickHive, do not hesitate to reach out for a consultation or request additional information.

Company Name: PickHive Inc.
Headquarters Location: 6-3-1 Nishi-Shinjuku, Shinjuku City, Tokyo, 160-0023
CEO: Hon Takashi
Business Focus: Planning and operating self-photo booths like Photomatic and services in photography studios.
Website: https://pichive.com/