#Japan #Ecuador #Tokyo #Chocolate #FamilyMart

FamilyMart’s Unique Chocolate Pretzel Launches in 2026

FamilyMart, a prominent convenience store chain in Japan, is excited to announce the introduction of a new chocolate pretzel, featuring its original chocolate "Ecuador Special." This delectable treat will be available from April 21, 2026, at approximately 16,400 FamilyMart locations nationwide. The highlight of this new product is its unique use of high-quality cacao from Ecuador, which promises to deliver a splendid balance of flavors with its rich cocoa scent and the delightful saltiness of pretzels.

What is Ecuador Special?

The Ecuador Special chocolate is a product developed in collaboration with "República del Cacao," a well-known chocolate manufacturer based in Ecuador. This exclusive chocolate utilizes the rare Arriba cacao variety, cultivated in collaboration with local cacao farmers. The production process follows the "Bean to Bar" method, which ensures that every step, from cultivation to chocolate production, is carefully controlled and executed. This approach not only guarantees superior quality but also supports local employment and minimizes transportation emissions, establishing a sustainable supply chain.

The result is a chocolate that embodies the original, aromatic essence of cacao along with a rich and indulgent texture.

A Fresh Addition to the FamilyMart Chocolate Lineup

The introduction of the chocolate pretzel represents the first time the Ecuador Special chocolate is used in this format. Known for its pleasing scent and flavorful qualities, the Ecuador Special chocolate perfectly complements the salted crunch of pretzels, creating a casual yet luxurious snacking experience for customers.

Product Details

• - Product Name: Ecuador Special Chocolate Pretzel
• - Price: 341 JPY (including 8% tax, total 368 JPY)
• - Release Date: April 21, 2026
• - Availability: Nationwide
• - Description: Coated with Ecuador’s exclusive Arriba cacao, this pretzel offers a deliciously roasted taste.

• - Product Name: Ecuador Special Chocolate
• - Price: 306 JPY (including 8% tax, total 330 JPY)
• - Release Date: April 21, 2026
• - Availability: Nationwide
• - Description: This high-quality couverture chocolate offers a direct and rich chocolate experience, with a high cocoa butter content.

Limited Availability

Please note that quantities are limited, and the products will be available until stock runs out. The prices listed reflect a tax-included amount, specifically for items falling under reduced tax rates. Availability may vary by store.

Celebrating 45 Years of Innovation

FamilyMart is also celebrating its 45th anniversary on September 2026. In the spirit of continuous improvement and innovation, the company is driven by its motto of "the most delicious" just as much as it aims to deliver quality the best it can in other facets of its offerings. This initiative is part of a broader commitment under the banner of "The Biggest Challenge" to meet customer demands in a rapidly changing world.

The eight key focus areas include deliciousness, value, excitement, innovation, environmental friendliness, employability, and community love — all designed to enhance the customer experience.

For more information, visit their milestone site: FamilyMart 45th Anniversary

Insights into FamilyMart's Quality Products

FamilyMart boasts a wide variety of over 1,000 private-brand products under "Famimar" aimed at enriching family life with nourishing, enjoyable, and reliable choices. From processed foods and sweets to freshly prepared meals, FamilyMart's offerings are designed to cater to the versatile needs of all family members.

The brand's dedication is reflected in the "Famimar" name and logo, symbolizing their commitment to providing high-quality and trustworthy products while remaining accessible and understandable to customers of all ages.

FamilyMart strives to be a place where everyone can find happiness in their daily lives through quality products they can trust, emphasizing the brand's philosophy of "delicious, joyful, and reassuring" experiences for all.