KUMATOYS Unveils New Third Place Concept for Anime and Gaming Fans

KUMATOYS Launches a Third Place Project for Anime and Gaming Fans

KUMATOYS, a Tokyo-based company specializing in anime, comic, and game merchandise, recently announced an innovative project aimed at creating a 'Third Place' for fans of ACG (Anime, Comic, Game) culture. The unveiling of this initiative coincides with their office relocation from Bunkyo to Toshima Ward on May 2, 2025.

What is the Third Place Project?

The main goal of this project is to establish a unique space for Chinese ACG fans that transcends the boundaries between reality and imagination. KUMATOYS aims to foster interactions among fans, allowing them to engage holistically with their beloved characters and communities. This initiative is rooted in the sociological concept of 'Third Place,' which was proposed by American sociologist Ray Oldenburg. It refers to a comfortable environment that exists outside of home (the first place) and the workplace/school (the second place).

In alignment with this concept, KUMATOYS seeks to create a dedicated space where ACG fans can connect over shared interests, bridging the gap between reality (the physical world) and the virtual, enriching their fan experiences.

Exciting First Step: Voice Actor Fan Meetings

One of the most enticing features of the Third Place initiative is the regular fan meeting events, which will kick off in the current year. KUMATOYS plans to invite popular voice actors from Japan, providing an avenue for real-life interactions with fans in China. Details regarding the attending voice actors and event specifics will be released in the near future, building anticipation among the fan community.

This project is also welcoming inquiries from voice acting agencies, content holders, and related businesses interested in exploring opportunities in the Chinese market.

Plans for a Multipurpose Space

KUMATOYS intends to create a multifaceted experience encompassing physical stores, pop-up venues, exhibitions, and collaboration cafes throughout China. This fluid approach aims to cater to fans across the nation, allowing them to experience the joy of ACG culture in various settings.

About KUMATOYS

KUMATOYS specializes in promoting popular Japanese IPs and ACG-related merchandise throughout Asia, particularly within the Chinese market. They partner with IP holders and manufacturers in Japan to disseminate the charm of Japanese content via local e-commerce platforms, brick-and-mortar shops, and events. With a proven track record, KUMATOYS serves as a bridge for Japanese content in the Asian market.

In the Chinese sphere, KUMATOYS has successfully collaborated on numerous projects involving both online and offline storefronts. They have a wealth of experience in co-developing and managing shops, making them an ideal partner for any business looking to expand its presence in China.

Significant Achievements in the Chinese Market

From 2020 to 2024, KUMATOYS consistently ranked first in the Taobao ACG sales category. Their influence extends to social media, with a cumulative following exceeding 2.2 million on platforms like Weibo and Rednote. By the end of 2024, they aim to have 50 physical stores operational within China, building on their current 26 locations.

Logistics and Trade System in Japan

KUMATOYS operates two self-owned warehouses in Tokyo, enabling seamless deliveries and transactions in yen. This setup minimizes risks related to currency fluctuations and international shipping, ensuring secure and smooth trading environments.

As KUMATOYS continues to serve as a conduit for character culture between Japan and China, they are committed to shaping new possibilities for the content and providing fans with innovative experiences. Followers are encouraged to keep an eye on the progress of the Third Place concept.

For inquiries regarding this project, please contact KUMATOYS at [email protected] or visit their official website.