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MySports: The Future of Sports Viewing by DIRECTV

DIRECTV has taken a significant step forward in the world of sports and entertainment with the launch of MySports, a unique package tailored specifically for sports enthusiasts. This innovative offering is designed to provide fans with unprecedented access to their favorite sports and broadcast channels, ensuring they never miss a moment of action.

A Tailored Experience for Sports Lovers

MySports stands out as an industry-first sports-centric package, delivering access to 40 sports and broadcast channels. Initially available in 24 metropolitan areas including major cities like New York, Los Angeles, and Chicago, this package promises to expand as DIRECTV continues to integrate more local stations into its lineup. According to Bill Morrow, CEO of DIRECTV, this new offering aims to provide consumers with greater choice, flexibility, and control over their viewing experience.

Comprehensive Sports Coverage

At its launch, MySports includes a variety of national sports channels such as:

• - ACC Network
• - Big Ten Network
• - ESPN, ESPN2, ESPNews, and ESPNU
• - Fox Sports 1 and 2
• - NHL Network, MLB Network, NBA TV, NFL Network
• - Golf Channel and SEC Network

Further enriching the package, customers will also have access to local channels owned by ABC, FOX, and NBC. As a bonus, subscribers will soon receive additional channels without any extra cost, enhancing the comprehensive nature of the MySports experience.

Streaming Made Easy

In this digital age, fans want convenience. MySports allows viewers to stream games through the DIRECTV app on various devices including mobile phones and popular streaming platforms like Roku, Amazon Fire, and Apple TV. With features like game-time notifications and unlimited cloud DVR, sports fans can stay in the game, whether they watch live or catch up later.

Meeting Consumer Demands

The introduction of MySports also addresses a growing demand among consumers. Research shows that nearly 80% of viewers desire more flexibility in selecting content. Moreover, a significant number of DIRECTV customers typically watch fewer than 30 channels. By offering a focused sports package, DIRECTV meets the needs of this audience, allowing them to curate their viewing experience according to their personal preferences.

Special Promotions and Accessibility

For those interested in trying MySports, DIRECTV is offering a five-day free trial, perfect for catching the excitement of college football and NFL playoffs. Customers who sign up before February 28, 2025, can enjoy MySports for only $49.99 per month for the first three months—an attractive $20 savings. After the trial, subscriptions will auto-renew on a monthly basis, allowing for cancellation at any time without contracts.

DIRECTV's Commitment to Innovation

With over 30 years of leadership in the sports and entertainment sectors, DIRECTV is committed to evolving its offerings based on changing consumer behaviors. The launch of MySports is indicative of the company's strategic focus on delivering value and satisfaction to customers through genre-based programming packages. As DIRECTV prepares to roll out additional genre options throughout 2025, including packages focused on entertainment and family content, the company is poised to redefine the television experience.

Conclusion

For die-hard sports fans eager for flexibility and comprehensive coverage of their favorite games, MySports by DIRECTV offers a compelling new option. With an array of channels, convenient streaming, and a customer-focused approach, MySports is more than just a sports package—it's a gateway to an enhanced viewing experience. To learn more or to start your risk-free trial, visit DIRECTV's MySports.