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A Match Made for Fandom: Kellanova Joins Forces with U.S. Soccer Federation

As soccer fans gear up for an exhilarating summer, Kellanova, a significant player in the snacking industry and part of Mars, Incorporated, has announced an exciting partnership with the U.S. Soccer Federation. This collaboration aims to turn routine snacking into a pride-filled experience with a special lineup of limited-edition snacks. The launch is designed to celebrate the moments that bring fans together, making soccer more than just a game.

Limited-Time Offerings Prepare for a Flavorful Experience

This exclusive snack lineup includes six innovative products across some of America’s most beloved brands, perfect for every fan occasion, whether it’s a watch party or a live match. Running from May, the new snack offerings will feature:

• - Cheez-It® Chili Cheese Dog: Deliciously reminiscent of summer fairs, this snack combines the rich flavors of chili and cheese with a nostalgic kick reminiscent of classic hot dogs.
• - Cheez-It® Original Flags & Stars: This version of the classic snack takes the recognizable Cheez-It crunch to new heights with festive flag and star shapes, embodying the spirit of American soccer.
• - Pringles® Spicy Loaded Nachos: As the bold flavors of spicy jalapeño intertwine with nacho cheese in this potato crisp delight, fans can enjoy a satisfying crunch with every bite.
• - Pop-Tarts® Star-Spangled Blueberry: A creative twist on a breakfast favorite, these pastries come with a blueberry filling, adorned with red and white sprinkles that pay homage to the U.S. national colors.
• - Rice Krispies Treats® Red White & Blue Sprinkles: Renowned for their marshmallow sweetness, these treats get a celebratory make-over with a sprinkle of patriotism on top.
• - Town House® Star Spangled Original Crackers: Offering a buttery flavor and crispy texture in festive flag shapes, these crackers are the perfect accompaniment to any game-day gathering.

A Celebration of Team Spirit

Maggie Hoy, the Omni Center of Excellence Lead at Mars Snacking, expressed excitement over the partnership: “The energy and passion of soccer fans is contagious, and we wanted to capture that excitement in a lineup of snacks that is just as dynamic.” This statement underscores the intention behind these exclusive products to enhance the experience of fans, providing a shared connection through every goal, save, and celebration.

Catherine Newman, the Chief Marketing Communications Officer at U.S. Soccer, added, “Our fans are at the center of everything we do. This collaboration with Kellanova is about connecting at the moments that matter most.”

Experience the Snacks

With these snacks hitting shelves nationwide in May, fans should keep an eye out for special retail displays that offer additional U.S. Soccer-themed products tailored for game-day celebrations. The perfect blend of flavors and shapes aims to bring fans closer not only to the game but also to one another, fostering a sense of community rooted in a shared love of soccer.

For more details on availability and specific locations where these products can be found, fans are encouraged to visit ItTakesAPack.com for the latest updates.

About Mars, Incorporated

Mars, Incorporated is a family-owned business that embodies a commitment to bettering the world through its operations today, demonstrating over a hundred years of innovative developments across various sectors, including pet care and food products. Their dedication to quality and responsibility drives them to create beloved snacks like Pringles® and Cheez-It®, which resonate with fans and consumers alike.

About the U.S. Soccer Federation

Founded in 1913, the U.S. Soccer Federation (USSF) acts as the governing body for soccer in the United States. Focused on promoting the sport at all levels, U.S. Soccer’s vision encompasses fostering a national passion for the game and supporting various national teams and leagues.

As fans prepare for soccer festivities, Kellanova’s collaboration with U.S. Soccer sets the stage for a season filled with camaraderie, excitement, and delicious snacks that enhance the beautiful game.