Purple Crayon Appoints Andrea Ocampo as EVP of Brand Transformation
In a pivotal move aimed at advancing its growth strategy, Purple Crayon, a company distinguished by its innovative approach to branding, has announced the appointment of Andrea Ocampo as Partner and Executive Vice President of Brand Transformation. This strategic hire underscores the company’s commitment to enhancing its impact across various sectors by fortifying brand identities that resonate on a deeper, cultural level.
Andrea Ocampo is widely recognized in the realms of branding and digital transformation, bringing over 20 years of multifaceted experience in sports, entertainment, broadcasting, and brand storytelling. Her previous roles have not only established her as a connector of ideas but also as a dynamic leader capable of guiding organizations through the digital landscape with a focus on authenticity and human-centered design.
As a sought-after TEDx speaker, Ocampo has built her career on merging creativity with technology. Her impressive track record includes collaborations with Fortune 500 companies, professional sports teams, and high-growth startups, where she has successfully shaped brand narratives that drive action and cultural relevance. Particularly noteworthy is her expertise with artificial intelligence, helping businesses implement smarter decision-making systems while retaining a strong human touch.
In her new role at Purple Crayon, Ocampo will lead the evolution of client brands from the inside out, revamping their market positioning in a way that not only distinguishes them but also builds meaningful connections with their audiences. Jeff McClelland, the founder and CEO of Purple Crayon, emphasized the alignment of Ocampo’s values with the company’s mission. He stated, “Her ability to blend strategy with narrative and the use of AI creates brands that stand out amidst the noise.”
Ocampo's vision extends beyond internal brand development. She aims to drive transformational growth through strategic partnerships and collaborations across multiple industries including lifestyle, media, and healthcare. This emphasis on cross-sector engagement highlights Purple Crayon's dedication to expanding its influence and establishing a robust presence in South Florida, which is critical for the company’s iterative growth.
“Purple Crayon is not just a marketing agency; it’s a movement for creative dialogue,” Ocampo reflected after her appointment. “Joining a team that is passionate about forging the future of brand engagement through ethical and sustainable strategies is incredibly invigorating.”
Her role will not only focus on branding but will also spearhead efforts to foster innovation through talent acquisition and cross-industry partnerships. By integrating elements such as AI and purpose-driven storytelling into branding strategies, Ocampo aims to elevate client businesses into the next generation of brand culture.
This strategic appointment is set to propel Purple Crayon into a new phase of growth as it aims to reshape the future of brand identity. As the company continues to break new ground, Ocampo’s leadership is expected to significantly influence how brands interact with their audiences in meaningful and lasting ways.
About Purple Crayon
Purple Crayon is a culture-driven creative agency that helps brands think outside the box. With a foundation built on strategic thinking, storytelling, and innovative concepts, it creates brands that are not only bold but also designed to endure. To learn more, visit
www.purplecrayonbrand.com.