#Japan #Tokyo #PR Strategy #Beyondge #MICHIYUQ

Beyondge Launches Integrated PR Support Service

Beyondge Inc., headquartered in Shibuya, Tokyo, and led by CEO Takanori Nogami, has announced the launch of a new service called "Value-Up PR" in collaboration with MICHIYUQ, a public relations company based in Shinjuku, Tokyo, led by CEO Yumi Maruyama. This innovative service aims to seamlessly integrate management strategies with public relations efforts, particularly during the crucial planning phase of new business developments and exit strategies for startups.

The Need for Value-Up PR

In today’s rapidly changing business environment, there is an urgent need to shift from traditional PR strategies that focus on merely increasing exposure to those that actively support growth by closely linking public relations to management objectives.
1. From Recognition to Trust and Empathy: In an age where information is ubiquitous, simply gaining media recognition is no longer sufficient to motivate stakeholders. Investors, job seekers, and customers are increasingly interested in deep-seated trust and empathy regarding a company’s values and stance. Attaining this trust can significantly impact outcomes like fundraising, recruitment, and customer acquisition.
2. The Fragmentation of Management Strategy and PR: Many organizations still treat public relations as a mere downstream process of communicating decisions, resulting in missed growth opportunities. Data shows that while 95.2% of executives view PR as a crucial business function, there remains a significant disconnect between strategic planning and practical application. Establishing a cohesive PR strategy from the earliest stages of business conceptualization is key to achieving direct management goals, including recruitment, fundraising, partnerships, and service contracts.

According to a recent press release from the Japan Public Relations Association, while agreement on PR being a business function is high among executives, a gap still exists between expectation and reality.

Overview of the Value-Up PR Service

Features: Complete Synchronization from the Initial Stage

The Value-Up PR service redefines the traditional PR approach by integrating public relations perspectives right from the strategy creation phase. Rather than passively waiting for media exposure, businesses will pivot to an active style, leveraging their own media and social networks to craft their narratives.

Structure: The Unique Blend of Expertise

Combining Beyondge’s comprehensive understanding of five essential business areas—Business, Recruiting, Investment, M&A, and Technology—with MICHIYUQ’s strategic PR capabilities, this partnership provides in-depth support beyond mere advisory roles. The focus is firmly on intertwining PR with the core processes of business growth and capital strategy, creating a direct functional link to business management.

The Three Steps of Value-Up PR

1. Concept Development: Based on in-depth investigations and analysis, this phase shapes a robust concept that links management strategy with the business vision.
2. Planning: This step involves designing PR KPIs and creating a roadmap aligned with business goals, ensuring that public relations strategies are effectively set in place.
3. Execution and Review: With a hands-on approach, the support aims to enhance corporate value by consistently updating strategies in line with business progress.

Transitioning from Event-Based to Value-Driven PR

A critical aspect of this service is the transition from a reactive, event-centered PR focus to one that integrates with business and management strategies to create intrinsic corporate value.

The differences between traditional story-driven PR and Value-Up PR are stark. Value-Up PR emphasizes sustainable impact over transient media buzz, thereby creating true value for the company.

Achievements of Value-Up PR

Results and case studies from the Value-Up PR service can be found on Beyondge's official website. This new stage of strategic PR goes beyond mere buzz generation, directly contributing to growth.

Comments from the Leaders

Yumi Maruyama, CEO of MICHIYUQ, stated, "This service distinguishes itself from traditional PR support, which often remains superficial. By leveraging the business-building strengths of Beyondge, we will facilitate in-depth support within core management areas like strategy and capital policy. Our aim is to elevate public relations from a simple communication tool to a strategic function that effectively addresses management issues, thus enabling firms to achieve their rightful recognition during critical business moments."

Takanori Nogami, CEO of Beyondge, added, "Throughout our journey helping startups and new ventures, we’ve often encountered businesses with excellent strategies that struggle due to poor information dissemination. PR should not be relegated to the end of the process but should be integrated at the strategic level. With Value-Up PR, we aim to embed PR as a powerful engine within the five domains of business that we specialize in, synchronizing strategy and communications to achieve exponential growth and meaningful social implementation."

About MICHIYUQ

MICHIYUQ operates under the mission of "Navigating unknown paths towards a fulfilling future." They support various aspects of marketing communications with a focus on quality and strategic partnership to build beloved and robust organizations.

• - Address: FORECAST Shinjuku Avenue 6F, 2-5-12 Shinjuku, Tokyo 160-0022
• - Website: MICHIYUQ

About Beyondge

Beyondge has set its sights on fostering and supporting innovation through startup creation, growth hacking for large enterprises, and enabling transformation across various sectors, emphasizing a vision of "Beyond the new world ahead."

• - Address: Ami Hall, 1-1-3 Shibuya, Tokyo 150-0002
• - Website: Beyondge

In conclusion, Beyondge's Value-Up PR service represents a significant evolution in the public relations landscape, aligning business strategy with communication in impactful ways.