#Marriott International #El Salvador #San Salvador #City Express #Corporación Polaris

Marriott International's Expansion in El Salvador

Marriott International, Inc. has signed a significant multi-unit agreement with Corporación Polaris and Cardedeu to bring the City Express by Marriott brand to El Salvador. This collaborative effort marks a pivotal step in expanding Marriott’s presence in the Caribbean and Latin America (CALA) region, with plans to launch four new City Express properties, which will collectively add 440 rooms to the market. This venture underscores Marriott's commitment to provide accessible and quality lodging options, catering to both leisure and business travelers.

Growth in El Salvador’s Hospitality Market

The decision to introduce City Express by Marriott in El Salvador aligns with the country's burgeoning tourism and business sectors. Over the past few years, El Salvador has witnessed remarkable growth, seeing its hotel room capacity double through various agreements. This includes the recent announcement of the JW Marriott Hotel San Salvador, signaling a robust recovery and growth trajectory for the hospitality landscape in the region.

Alonso Burgos, Marriott’s Vice President of Development for CALA, expressed enthusiasm over this expansion, highlighting El Salvador's rich culture and vibrant market as prime factors in their decision. "This agreement emphasizes our dedication to expanding high-quality hospitality options and enriching guest experiences across various segments and price points," Burgos stated.

Strategic Locations and Features

The four new properties will be strategically positioned to cater to the needs of both business and leisure travelers, ensuring easy access to significant locales such as the historic city center, the international airport, and major business districts. The

• - City Centro by Marriott San Salvador, located in the heart of San Salvador's historic center, is expected to offer 31 rooms for visitors aiming to immerse themselves in the city's cultural heritage. This property is conveniently situated just 30 minutes from Ilopango International Airport, providing prime access to key tourist attractions, such as the National Library (BINAES) and the Metropolitan Cathedral.

• - City Express by Marriott Aeropuerto, anticipated to open in late 2026, will connect San Salvador's metropolitan area directly with the International Airport, enhancing travel convenience for guests.

• - Another development in the pipeline is City Express by Marriott Santa Elena, also set for completion in 2026. Located along the bustling Pan-American Highway, this hotel will be surrounded by a thriving residential and commercial area, including malls and hospitals.

• - City Express Plus by Marriott San Benito, expected to debut by late 2027, will be situated in a vibrant district known for its diverse dining, nightlife, and cultural spots, including the notable Museum of Art of El Salvador (MARTE).

This tailored approach to location not only meets the needs of travelers but also sets City Express apart as a convenient and comfortable lodging choice.

Future Outlook for City Express and Marriott Bonvoy

The introduction of the City Express by Marriott brand in El Salvador is part of a broader plan to scale Marriott’s reach across the region. The brand is already eyeing expansion into various countries, including Argentina, Bolivia, Nicaragua, and Peru, indicating a strong commitment to furthering its footprint in Latin America. At present, the City Express brand boasts a diverse portfolio of over 150 properties across five nations, cementing its status as a preferred choice among business and leisure travelers alike.

Marriott International continues to stand strong with nearly 9,500 properties in over 30 brands worldwide, ensuring it remains a key player in the global hospitality industry. As part of its valued loyalty program, Marriott Bonvoy, guests at City Express properties can enjoy various benefits that enhance their travel experiences, creating a seamless blend of comfort and convenience.

In partnership with Corporación Polaris, renowned for its real estate development expertise in El Salvador, Marriott aims to create spaces that cater to the evolving needs of travelers in the region. Both organizations are committed to fostering regional growth and meeting the surging demand for hospitality services.

As Marriott International embarks on this exciting chapter in El Salvador, it positions itself for sustainable growth while maintaining a focus on professionalism and customer satisfaction, making the City Express brand a welcomed addition to an increasingly competitive market.