BlueFocus Achieves Remarkable Revenue Surge with AI Advancements in 2024
On April 24, 2024, BlueFocus unveiled its annual report, revealing a staggering revenue of 60.797 billion RMB, marking a remarkable growth of 15.55% compared to the previous year. This achievement makes BlueFocus the first marketing company in China to surpass 60 billion RMB in annual revenue. The surge in revenue is attributed to a significant uptick in AI-driven operations, which have transformed the company's approach to marketing during a period of global expansion.
Fei Pan, the CEO of BlueFocus, stated, "We are entering the most strategically significant era in our history. Our goal is to evolve into a premier AI-powered marketing technology enterprise and seize the vast RMB billion opportunities that arise from restructuring both the Chinese marketing sector and the global outbound market."
Since 2023, BlueFocus has fully embraced AI, developing its proprietary industry model, BlueAI, which now governs over 95% of its operational processes. This has led to efficiency improvements in various sectors including integrated marketing, smart advertising, and global outbound business, with productivity gains ranging from 60% to an astonishing 1000%. In 2024, revenues driven by AI are projected to reach 1.2 billion RMB, more than ten times the previous year’s figures. Looking ahead to 2025, BlueFocus anticipates AI-driven income to soar between 3 to 5 billion RMB, with long-term expectations exceeding 10 billion RMB. Fei Pan elaborated, "Achieving this milestone will be measured against three benchmarks: high gross margins, high levels of AI integration, and the creation of AI-supported revenue models. Ultimately, 70% to 80% of BlueFocus's income must be reinvented through AI into premium revenue streams."
In parallel, BlueFocus's globalization strategy, dubbed Globalization 2.0, is advancing rapidly. In 2024, the company’s international advertising revenue reached 48.333 billion RMB, a 29.36% increase year-on-year, contributing to nearly 80% of its total revenue. This growth has been supported by strategic alliances with prominent platforms such as Meta, Google, and TikTok for Business, all of which continue to generate double-digit growth figures.
To enhance its global footprint, BlueFocus is also expanding its local network, having opened offices in key locations including the United States, Singapore, Japan, the Netherlands, Vietnam, Thailand, Canada, Saudi Arabia, and Brazil. Plans are underway to establish three to five additional branches throughout Southeast Asia, Europe, and South America.
Thanks to the synergy between its AI strategy and the elements of its Globalization 2.0 initiative, BlueFocus is in a position to redefine marketing evaluation standards. The company aims to become a leading provider of marketing technologies, underpinned by technological innovation and a bold global vision, ultimately carving its niche as a pivotal Chinese player in the evolving global marketing landscape.
Fei Pan, the CEO of BlueFocus, stated, "We are entering the most strategically significant era in our history. Our goal is to evolve into a premier AI-powered marketing technology enterprise and seize the vast RMB billion opportunities that arise from restructuring both the Chinese marketing sector and the global outbound market."
Since 2023, BlueFocus has fully embraced AI, developing its proprietary industry model, BlueAI, which now governs over 95% of its operational processes. This has led to efficiency improvements in various sectors including integrated marketing, smart advertising, and global outbound business, with productivity gains ranging from 60% to an astonishing 1000%. In 2024, revenues driven by AI are projected to reach 1.2 billion RMB, more than ten times the previous year’s figures. Looking ahead to 2025, BlueFocus anticipates AI-driven income to soar between 3 to 5 billion RMB, with long-term expectations exceeding 10 billion RMB. Fei Pan elaborated, "Achieving this milestone will be measured against three benchmarks: high gross margins, high levels of AI integration, and the creation of AI-supported revenue models. Ultimately, 70% to 80% of BlueFocus's income must be reinvented through AI into premium revenue streams."
In parallel, BlueFocus's globalization strategy, dubbed Globalization 2.0, is advancing rapidly. In 2024, the company’s international advertising revenue reached 48.333 billion RMB, a 29.36% increase year-on-year, contributing to nearly 80% of its total revenue. This growth has been supported by strategic alliances with prominent platforms such as Meta, Google, and TikTok for Business, all of which continue to generate double-digit growth figures.
To enhance its global footprint, BlueFocus is also expanding its local network, having opened offices in key locations including the United States, Singapore, Japan, the Netherlands, Vietnam, Thailand, Canada, Saudi Arabia, and Brazil. Plans are underway to establish three to five additional branches throughout Southeast Asia, Europe, and South America.
Thanks to the synergy between its AI strategy and the elements of its Globalization 2.0 initiative, BlueFocus is in a position to redefine marketing evaluation standards. The company aims to become a leading provider of marketing technologies, underpinned by technological innovation and a bold global vision, ultimately carving its niche as a pivotal Chinese player in the evolving global marketing landscape.
Topics Business Technology）
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