Brother International Achieves Five Prestigious 2025 Pick Awards for Innovation and Reliability

Brother International Corporation Honored with Five 2025 Pick Awards



On December 20, 2024, Brother International Corporation revealed significant recognition within the printing and smart workplace technology industry. The corporation has been awarded five distinguished 2025 Buyers Lab (BLI) Pick Awards by Keypoint Intelligence, a reputable market research entity known for its in-depth evaluations of printing devices.

The awarded products include the Brother HL-L5215DW, HL-L6415 Series, HL-EX415DW, MFC-L5715DW, and MFC-L8395CDW. These devices were meticulously tested and validated by Keypoint Intelligence, which highlighted their robustness, reliability, and user-friendly features. According to the firm's experienced analysts, these printers excelled in various attributes like durability, media handling, and overall productivity, making them ideal for multi-user environments.

One of the key highlights was the impressive speed of job processing, showcasing a faster-than-average turnaround time that caters to high-demand work settings. Customers can count on superb image quality and a rich halftone range that ensures printing excellence—whether it involves monochrome documentation or vibrant business graphics. The printers also feature outstanding media-handling capabilities that enhance flexibility across diverse output applications.

Understanding the Value



In addition to their technical specifications, the Brother printers are designed to provide solid security features while remaining remarkably easy to maintain and operate. This combination translates to a low total cost of ownership (TCO), offering consumers great value for their investment. As noted by Rachel Dean, Technical Editor at Keypoint Intelligence’s Workplace Group, Brother’s commitment to high-quality, secure devices positions the brand as a leading choice among consumers.

Dean stated, “Brother has consistently delivered with secure devices that excel in performance, productivity, and ease of use. Their commitment to image quality is also evident in the professional-grade output.” This endorsement from an industry authority reinforces Brother's position as an innovator in the market.

Fernando Maroniene, Senior Director of Product Marketing at Brother, expressed pride in the recognition received, stating, “The value we bring to our customers through our products is of utmost importance to us. Our products are made with our clients in mind, ensuring affordability while retaining the highest levels of productivity, quality, reliability, and security.”

Brother International Corporation has cultivated a strong reputation over the years as a leading provider of home office and business products, as well as solutions for sewing, crafting, and industrial applications. With an annual sales figure exceeding $6 billion, Brother has been a significant player in the market for over a century. Its global headquarters is located in Bridgewater, New Jersey, which serves as the hub for sales, marketing, research, and manufacturing within the Americas.

Broader Industry Recognition



The BLI Pick Awards are recognized across the industry as a mark of excellence, awarded based on rigorous lab testing of various performance standards. Receiving such accolades from Keypoint Intelligence not only enhances Brother’s credibility but also reassures customers regarding the reliability and quality of their products.

For those seeking high-performance printing solutions that effectively meet the challenges of today's dynamic workplaces, Brother’s new BLI Pick-winning models serve as a compelling choice. To explore more about Brother’s innovative printing technology, visit Brother’s official website.

Thus, as Brother continues to enhance its product offerings and reinforce its customer-centric approach, it remains committed to advancing the standards of efficiency and quality in printing technology.

Topics Consumer Products & Retail)

【About Using Articles】

You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.

【About Links】

Links are free to use.