#USA #Sausalito #Big Sipz #Blast Off Blue #CMO Joey Parris

Big Sipz Takes a Leap into the Unknown

In an unprecedented move that has set the beverage industry abuzz, Big Sipz has launched its new flavor, 'Blast Off Blue', literally propelling it into the stratosphere. The company, known for its innovative wine-based ready-to-drink (RTD) beverages, has taken creativity to a whole new level with this galactic endeavor.

Teaming up with Filmed in Space, a leading name in near-space flight, Big Sipz sent a specially coated cup of Blast Off Blue to the edge of the atmosphere. This audacious stunt symbolizes both a literal and metaphorical launch, emphasizing the bold spirit of the brand. With an alcohol by volume (ABV) of 16%, Blast Off Blue promises to take consumers on a soaring taste adventure unlike anything available in the market today.

A Flavor that Rocks the Universe

With its sweet-tangy profile, Blast Off Blue fills a gap in Big Sipz's lineup, introducing a flavor that is not only delicious but nostalgic. Upon tasting, consumers can expect a delightful rush of blue raspberry, complemented by a clean finish that keeps them coming back for more. This isn't just a drink; it's an experience crafted to quench even the most adventurous of thirsts.

The launch was staged as a thrilling contest between culture disruptors Cole Steiner and Cenzo Hayes, the founders of Dirtbag Clothing. Both gunning for the glory of being the first to send Big Sipz into orbit, they turned the countdown into an exhilarating engagement for their massive digital audience. Their high-energy antics and innovative approach to marketing continue to challenge conventions while engaging consumers on a personal level.

Redefining the Party Experience

Joey Parris, CMO of Patco Brands, the parent company of Big Sipz, articulated the brand's philosophy: “Big Sipz has always been about going big. Blast Off Blue gave us an opportunity to bring that mentality to life in a way consumers wouldn't expect.” He went on to emphasize that the launch was designed as an event people would want to engage with—a bold step toward creating memorable moments around their products.

The success of the launch underscores Big Sipz's commitment to pushing boundaries and delivering maximum flavor without compromise. In addition to full stores nationwide, the new flavor is now available at major convenience outlets across the United States. Consumers eager to experience this innovative beverage can find it in Alabama, Arizona, California, Colorado, Florida, Georgia, Nevada, North Carolina, Oregon, South Carolina, Tennessee, Texas, and beyond.

Join the Cosmic Celebration

As this cosmic flavor hits the shelves, fans and newcomers alike are encouraged to taste what Big Sipz has created. The blend of excitement and flavor is encapsulated in this new offering, inviting all to join the celebration.

For those daring enough to embrace adventure, visit bigsipz.com or follow @BigSipz on social media to catch official moments from the launch and locate the nearest store carrying Blast Off Blue.

About Big Sipz

At Big Sipz, the mantra is simple: Bigger is Better. Created with bold flavors for individuals who live life to the fullest, the brand embodies fun and energy, dedicated to providing experiences that stick in memory. Whether it's through collaborations with artists like Waka Flocka Flame or contributions to community charities, Big Sipz aims to craft products that resonate with its consumers and encourage them to celebrate life.