Joie Partners with Pittsburgh Penguins to Enhance Family Experiences at Games
Joie, recognized as one of the fastest-growing brands in baby gear, has made a significant move by partnering with the Pittsburgh Penguins of the National Hockey League (NHL). This multi-year collaboration kicks off during the 2025–2026 season and aims to create more accessible experiences for families attending sporting events. As part of this venture, Joie seeks to enrich the game-day atmosphere, offering unique and exciting activities for fans of all ages in support of a shared passion for hockey.
With the motto of bringing families closer to the joy of live sports, Joie's partnership with the Penguins emphasizes its commitment to creating unforgettable moments for parents and children. The collaboration aims to ease the experience of attending games, making it easier for families to enjoy and participate in the energy of live hockey action.
One of the primary highlights of this collaboration is the introduction of several fan-focused activities that aim to engage young families. For instance, the 'Joie Baby of the Game' initiative will allow families in attendance to lift their little ones in unison, creating a heartwarming moment captured on the scoreboard. Simultaneously, the 'Joie Baby Breakaway' event invites baby racers to crawl for prizes, allowing even the tiniest fans to participate in the spirit of competition and fun.
Additionally, the partnership includes the establishment of the 'Joie Penguins Family Room,' a designated relaxing space within PPG Paints Arena, where players' and coaches' families can unwind, facilitated by Joie's range of parent-friendly products. This initiative exemplifies the brand’s understanding of family dynamics and the need for comfort in a bustling sports environment.
Moreover, Joie's commitment extends beyond the arena; the partnership will also involve community-driven initiatives, such as festive visits to the Ronald McDonald House and local children's hospitals, where Pittsburgh Penguins players will surprise young patients with Joie products. This effort not only highlights Joie's dedication to families but also showcases its allegiance to the community.
Steve Kelley, the Senior Vice President of Partnerships for the Pittsburgh Penguins, expressed enthusiasm about welcoming Joie into the organization. He noted that ensuring the well-being of fans, players, and their families is a priority; thus, the collaboration with Joie aligns seamlessly with that vision. With an emphasis on delivering quality and family-centered experiences, the Penguins are pleased to augment their partnership portfolio with such a well-regarded brand.
Joie's foray into the sports world is a continuation of its mission to enhance family accessibility at various events, following its previous collaborations with teams like the Minnesota Timberwolves and the Milwaukee Brewers. Since its founding in 2011, Joie has dedicated itself to designing practical, stylish, and safe baby products, ensuring that life’s adventures with children are enjoyable and manageable.
The brand, which distributes its products across over 80 countries, aims to make attending live events a feasible option for families, allowing parents to cheer on their favorite teams without sacrificing their children's comfort. As Joie continues to grow its footprint in the family and parenting space, collaborations like these paint a promising picture of their future engagement in communities through sports. For more information about their offerings, parents and families are encouraged to visit their official website at joiebaby.com.
With the motto of bringing families closer to the joy of live sports, Joie's partnership with the Penguins emphasizes its commitment to creating unforgettable moments for parents and children. The collaboration aims to ease the experience of attending games, making it easier for families to enjoy and participate in the energy of live hockey action.
One of the primary highlights of this collaboration is the introduction of several fan-focused activities that aim to engage young families. For instance, the 'Joie Baby of the Game' initiative will allow families in attendance to lift their little ones in unison, creating a heartwarming moment captured on the scoreboard. Simultaneously, the 'Joie Baby Breakaway' event invites baby racers to crawl for prizes, allowing even the tiniest fans to participate in the spirit of competition and fun.
Additionally, the partnership includes the establishment of the 'Joie Penguins Family Room,' a designated relaxing space within PPG Paints Arena, where players' and coaches' families can unwind, facilitated by Joie's range of parent-friendly products. This initiative exemplifies the brand’s understanding of family dynamics and the need for comfort in a bustling sports environment.
Moreover, Joie's commitment extends beyond the arena; the partnership will also involve community-driven initiatives, such as festive visits to the Ronald McDonald House and local children's hospitals, where Pittsburgh Penguins players will surprise young patients with Joie products. This effort not only highlights Joie's dedication to families but also showcases its allegiance to the community.
Steve Kelley, the Senior Vice President of Partnerships for the Pittsburgh Penguins, expressed enthusiasm about welcoming Joie into the organization. He noted that ensuring the well-being of fans, players, and their families is a priority; thus, the collaboration with Joie aligns seamlessly with that vision. With an emphasis on delivering quality and family-centered experiences, the Penguins are pleased to augment their partnership portfolio with such a well-regarded brand.
Joie's foray into the sports world is a continuation of its mission to enhance family accessibility at various events, following its previous collaborations with teams like the Minnesota Timberwolves and the Milwaukee Brewers. Since its founding in 2011, Joie has dedicated itself to designing practical, stylish, and safe baby products, ensuring that life’s adventures with children are enjoyable and manageable.
The brand, which distributes its products across over 80 countries, aims to make attending live events a feasible option for families, allowing parents to cheer on their favorite teams without sacrificing their children's comfort. As Joie continues to grow its footprint in the family and parenting space, collaborations like these paint a promising picture of their future engagement in communities through sports. For more information about their offerings, parents and families are encouraged to visit their official website at joiebaby.com.
Topics People & Culture）
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