#Japan #Yokohama #JTB #GREEN×EXPO

JTB Collaborates with GREEN×EXPO for Future of Horticulture

In a landmark agreement, JTB Corporation has become a platinum partner for the 2027 International Horticultural Expo, joining hands with the GREEN×EXPO Association. This partnership, signed on September 4, 2026, underlines JTB's pivotal role in the Project Sponsorship initiative designed to co-create content for the upcoming expo.

Project Sponsorship: Fostering Community Engagement

The Project Sponsorship allows JTB to engage with the GREEN×EXPO Association in dialogue and collaboration. By harnessing its network of 255 stores nationwide, JTB aims to boost awareness and excitement ahead of GREEN×EXPO 2027, offering a range of promotional activities that will reach communities across Japan.

Ticket Sales and Reservations

As the event approaches, interested attendees will have the opportunity to secure tickets starting September 18, 2026, via the official GREEN×EXPO 2027 website. JTB is preparing to handle ticket sales through a dedicated site, ensuring a seamless purchasing experience for all those looking to participate in this historic event.

• - Official GREEN×EXPO 2027 Site: expo2027yokohama.or.jp
• - JTB Ticket Sales Site: JTB GREEN×EXPO 2027

Overview of GREEN×EXPO 2027

Scheduled to take place from March 19 to September 26, 2027, the 2027 International Horticultural Expo will unfold in Yokohama, Kanagawa Prefecture, at the former Kamiseya Communication Facility. The event, which expects over 10 million paid visitors, focuses on promoting horticulture and landscape gardening, while also addressing societal issues and encouraging economic growth. With the theme, “A Scenery of the Future for Happiness”, the expo aims to envision a world overflowing with flowers and greenery.

Key Details

• - Event Name: International Horticultural Expo 2027, Yokohama, Japan
• - Official Abbreviation: GREEN×EXPO 2027
• - Location: Yokohama, Kanagawa Prefecture
• - Duration: March 19, 2027 – September 26, 2027 (192 days)
• - Expected Attendance: Over 10 million visitors
• - Official Website: expo2027yokohama.or.jp

Looking Ahead: Future Plans

As the 2027 expo approaches, JTB plans to establish the GREEN×EXPO 2027 Support Desk, providing various services and products tailored for business partners and the public. JTB intends to leverage its learnings from both the Osaka-Kansai Expo and GREEN×EXPO 2027 during the subsequent 2027 Belgrade Expo, ultimately paving the way for future involvement in the 2030 Riyadh Expo. This integrated approach is set to enhance the legacy and impacts of these international horticultural events.

In conclusion, JTB's strategic partnership with GREEN×EXPO 2027 marks a significant commitment to promoting horticulture and community engagement, setting the stage for a vibrant future filled with nature and innovation.