FIFA and Globant Expand Partnership to Enhance Digital Experiences for Fans Worldwide
In an exciting development for the world of football, FIFA and Globant have announced an expanded partnership that aims to transform the way fans interact with the sport through innovative digital solutions. Over the past four years, these organizations have successfully collaborated, and with their new agreement, they are set to deliver a comprehensive suite of IT services, software enhancements, and digital platform developments tailored to FIFA's needs.
Globant, known for its expertise in crafting technology solutions that revitalize businesses, will be instrumental in enhancing FIFA's digital ecosystems. This includes the creation of a new mobile application designed to support various FIFA tournaments. As the digital landscape continues to evolve, this initiative aims to ensure that fans have unprecedented access to engaging content and services, starting with the upcoming FIFA World Cup™ scheduled for next year.
Under the terms of the partnership, Globant will hold the title of Tournament Supporter for both the FIFA World Cup 2026™ and the FIFA Women's World Cup 2027™ in North America and Europe. Additionally, the company will lend its technological expertise in supporting significant FIFA events, including the FIFAe Finals 2025 in Saudi Arabia, and the FIFA U-20 World Cup 2027, taking place in Azerbaijan and Uzbekistan.
Martin Migoya, co-founder and CEO of Globant, expressed his enthusiasm about the expanded collaboration, stating, "We are thrilled to deepen our collaboration with FIFA and jointly embark on this new phase of innovation for football. Technology can amplify the power of sport – enabling deeper connections, richer experiences and more personalized journeys for fans around the world." This sentiment underscores the vision shared by both organizations to leverage technology to enhance the sports experience for millions.
FIFA Secretary General Mattias Grafström echoed this optimism, emphasizing how the partnership embodies a mutual dedication to reinventing the football experience in the digital age while maintaining the sport's core values of emotion, community, and global accessibility. He expressed excitement about continuing to work with Globant to develop digital services that will enrich and engage football viewing for fans across the globe.
The FIFA World Cup 2026 is anticipated to be the largest standalone sporting event to date, with its inaugural hosting across three nations – Canada, Mexico, and the United States. Following that, the FIFA Women’s World Cup 2027 marks a historic milestone as it will head to Brazil, the tournament's first-ever South American host. Both events provide a unique opportunity for FIFA and Globant to enhance fan experiences and broaden accessibility, ensuring that football remains a sport for all.
Globant's role is crucial as they strive to make football more interactive and inclusive, employing cutting-edge technology solutions to bring fans closer to the action. This initiative reflects a broader trend in sports to integrate digital innovations, ensuring that fans can have immersive experiences, no matter where they are in the world.
In addition to its collaboration with FIFA, Globant is recognized for its impact across various sectors, providing tailored AI and technology solutions that empower organizations to thrive in an increasingly digital landscape. With a workforce of over 29,000 in more than 35 countries, and partnerships with global giants like Google and AWS, Globant continues paving the way for a digitally integrated future.
As the world of football embraces these advancements, it signals the beginning of a transformative era where technology not only enhances the game but also fosters a deeper connection between fans and the sport they cherish. In this partnership, FIFA and Globant are set to redefine the way the beautiful game is experienced by enthusiasts around the world, making it more engaging than ever before.
Globant, known for its expertise in crafting technology solutions that revitalize businesses, will be instrumental in enhancing FIFA's digital ecosystems. This includes the creation of a new mobile application designed to support various FIFA tournaments. As the digital landscape continues to evolve, this initiative aims to ensure that fans have unprecedented access to engaging content and services, starting with the upcoming FIFA World Cup™ scheduled for next year.
Under the terms of the partnership, Globant will hold the title of Tournament Supporter for both the FIFA World Cup 2026™ and the FIFA Women's World Cup 2027™ in North America and Europe. Additionally, the company will lend its technological expertise in supporting significant FIFA events, including the FIFAe Finals 2025 in Saudi Arabia, and the FIFA U-20 World Cup 2027, taking place in Azerbaijan and Uzbekistan.
Martin Migoya, co-founder and CEO of Globant, expressed his enthusiasm about the expanded collaboration, stating, "We are thrilled to deepen our collaboration with FIFA and jointly embark on this new phase of innovation for football. Technology can amplify the power of sport – enabling deeper connections, richer experiences and more personalized journeys for fans around the world." This sentiment underscores the vision shared by both organizations to leverage technology to enhance the sports experience for millions.
FIFA Secretary General Mattias Grafström echoed this optimism, emphasizing how the partnership embodies a mutual dedication to reinventing the football experience in the digital age while maintaining the sport's core values of emotion, community, and global accessibility. He expressed excitement about continuing to work with Globant to develop digital services that will enrich and engage football viewing for fans across the globe.
The FIFA World Cup 2026 is anticipated to be the largest standalone sporting event to date, with its inaugural hosting across three nations – Canada, Mexico, and the United States. Following that, the FIFA Women’s World Cup 2027 marks a historic milestone as it will head to Brazil, the tournament's first-ever South American host. Both events provide a unique opportunity for FIFA and Globant to enhance fan experiences and broaden accessibility, ensuring that football remains a sport for all.
Globant's role is crucial as they strive to make football more interactive and inclusive, employing cutting-edge technology solutions to bring fans closer to the action. This initiative reflects a broader trend in sports to integrate digital innovations, ensuring that fans can have immersive experiences, no matter where they are in the world.
In addition to its collaboration with FIFA, Globant is recognized for its impact across various sectors, providing tailored AI and technology solutions that empower organizations to thrive in an increasingly digital landscape. With a workforce of over 29,000 in more than 35 countries, and partnerships with global giants like Google and AWS, Globant continues paving the way for a digitally integrated future.
As the world of football embraces these advancements, it signals the beginning of a transformative era where technology not only enhances the game but also fosters a deeper connection between fans and the sport they cherish. In this partnership, FIFA and Globant are set to redefine the way the beautiful game is experienced by enthusiasts around the world, making it more engaging than ever before.
Topics Entertainment & Media）
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