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The Resurrection of Hooters: A New Era Begins

Hooters Inc., the founding entity behind the Original Hooters brand, has officially re-acquired Hooters of America (HOA), marking a significant turning point in the chain's storied history. The acquisition was completed on October 14, 2025, and immediately set in motion a comprehensive strategy aimed at reinvigorating the beloved dining franchise that first made waves in Clearwater, Florida in 1983.

The company has announced that it will now control around 140 of the 198 domestic Hooters locations, alongside 60 international restaurants, which collectively harness considerable revenue of approximately $700 million in system-wide sales. This transition signals a heartfelt commitment to returning Hooters to the principles and community-centric vision that have long endeared it to a diverse fan base.

A Focus on Quality and Simplicity

A major aspect of this transformation, dubbed the ‘re-Hooterization’ initiative, involves refreshing the dining experience. Original Hooters has promised to refine its menu with a focus on heightened quality. Customers can expect a revival of classic offerings, including the much-loved hand-breaded wings made with Grade AA butter, alongside a selection of fresh-cut salads and ranch dressings made in-house daily. The chain aims to celebrate freshness while streamlining offerings, ensuring that customers receive top-notch products made with high-quality ingredients.

Beyond just the food, the atmosphere within Hooters locations will see enhancements intended to reinstate the brand's original beach-themed environment and create a relaxed, family-friendly vibe. Original Hooters is committed to fostering an inviting locale that showcases community spirit through local partnerships, sponsorship opportunities, and engaging events that allow diners to connect with their local neighborhoods.

A Nod to Tradition

Integral to the Hooters experience are the World Famous Hooters Girls, whose uniforms are returning to their original design, reflecting authenticity in line with Hooters' beachy heritage. This reversion pays homage to the historical roots that have become a hallmark of the brand.

Neil Kiefer, CEO of Hooters Inc., articulated the company’s renewed mission: “We are not simply acquiring restaurants; we are reclaiming the Hooters name to remind everyone of who we genuinely are. Our vision transcends great food and service; it’s about forging connections, creating lasting memories, and ensuring that Hooters remains a welcoming place for all.” His passionate remarks underscore the intention to rebuild trust within the community, one wing and customer at a time.

Hooters has a long history of success, recognized for its vibrant atmosphere and exceptional service that has kept customers returning for over 40 years. The recent acquisition is a strategic move to return the brand to its core values — prioritize neighborhood hospitality, serve fresh and crave-worthy food, and maintain the unique dining experiences that defined its early success.

About Hooters and Hoot Owl Restaurants, LLC

Hooters Inc. operates over 75 locations throughout Florida, Illinois, Texas, Georgia, and other states, while Hoot Owl Restaurants LLC controls 60 locations across several states, including the original spots in Pennsylvania, Delaware, and New Jersey. Both entities share a common goal of enhancing brand visibility and sales while remaining true to the values that Hooters stands for. Their collaboration is expected to usher in a new chapter for the beloved chain, promising exciting updates and a greater focus on community interaction and guest satisfaction.

For additional information, guests can visit Hooters official website or follow their social media profiles to catch the latest updates on menu items, events, and promotions. Expect Hooters to come back even stronger as they take this leap into a revitalized future.